On February 28, 2018, Longines announced the renewal of its long-term partnership with Churchill Downs Racetrack, which started in 2011. Longines will continue its role as the Official Partner, Timekeeper and Watch of the Kentucky Derby and the Title Partner, Timekeeper and Watch of the Longines Kentucky Oaks, on May 4-5, 2018.
To celebrate the partnership, Churchill Downs Racetrack and Longines unveiled a new logo for the Longines Kentucky Oaks, the premier race for 3-year-old fillies that is run the day before the Kentucky Derby.
The partnership between Longines and Churchill Downs is part of the Swiss watchmaking brand’s ongoing commitment to the equestrian world, which dates back to over a century. Besides horse racing, the winged hourglass brand has now become the main partner of international institutions and events in the disciplines of show jumping, eventing, endurance, dressage and driving.
