As guests arrived, festive music pulsed through the multi-level space while attendees admired a display of select archival Big Bang timepieces – an homage to two decades of groundbreaking innovation. The night’s headline moment featured a special performance by Award Winning Rapper, 50 Cent, who took the stage wearing a bespoke one-of-one Hublot timepiece, crafted for the occasion with unique colors honoring his character in the forthcoming Street Fighter film. A gold chess piece tops the dial symbolizing his Le Chemin du Roi champagne brand, with “50 cent” engraved on the caseback.
Notable attendees included Tyriq Withers, Khalid, Leon Bridges, Diplo, Sofi Tukker, Swae Lee, and Ty Dolla $ign who joined the celebration, mingling across the venue as Hublot unveiled the limited-edition Big Bang Street Art Collection reflecting the Maison’s longstanding ties to art.
Crafted in matte-finished, cracked composite concrete and illuminated with vivid painting and UV reactive luminova accents, the new Street Art collection comes in four striking colorways and is powered by Hublot’s in-house Meca-10 movement, reflecting the brand’s dedication to innovation and mechanical excellence. The night concluded with an electrifying set where friend of the brand, Mattia Vitale of MEDUZA, took over the decks joining the Hublot anniversary festivities where music, artistry and watchmaking blended with global culture for one unforgettable night in the Magic City.
