This spring, BYRNE Watch will take up a temporary address in the heart of historic Geneva, the playground of independent watchmakers. From April 1 to May 15, 2026, a pop-up boutique at 12–14 rue Étienne-Dumont will open its doors to collectors, retailers and journalists, offering an immersive encounter with its unconventional universe. During Watch Week, it will be a rendezvous not to be missed.
This is no opportunistic move. It reflects a clear ambition to give Byrne a lasting home where the brand can fully express its originality within a bespoke retail environment. This first direct commercial foothold in Switzerland signals a determination to establish a permanent presence in the cradle of watchmaking. The Geneva location will complement Byrne’s international network of retailers, who will continue to champion the brand worldwide while embracing this new address as a natural flagship and meeting point for the Maison.
To mark this strategic shift, BYRNE Watch expands its collection with three new creations.
What sets BYRNE apart is a singular invention: a mechanical watch whose movement changes the design of the dial itself. Every 24 hours - at midnight or noon, depending on the wearer’s choice - four rotating cubes positioned at 12, 3, 6 and 9 o’clock turn simultaneously, revealing a new face of time. Arabic numerals, Roman numerals or the brand’s signature “ghost face” succeed one another in a stunning mechanical ballet. This is Byrne’s signature: the Gyro Dial.
The Black Pink Gold
This 2026 novelty explores a different expression of the concept. Inspired by the Pink Gold Open Work yet conceived with a more lifestyle-driven spirit, the watch embraces transformation while allowing the wearer to focus on the dial’s visual evolution rather than the mechanics behind the cubes.
Here, contrast takes center stage. Pink gold shares the spotlight with titanium and deep black dial tones. The case is crafted in pink gold, while the movement - visible through a sapphire crystal case back - is made of titanium. The folding buckle elegantly combines both materials. Steel has no place in the Byrne universe: lightness is the rule. The dial reveals subtle reflections that shift with the light, constantly altering the depth of its black surface. A rubber strap with a leather-like texture and red stitching adds the final touch of energy. When paired with a satin strap, it becomes a perfect black-tie watch.
The Green Pink Gold
Built on the same principle, the Green Pink Gold brings its own personality to the collection. Its dial shifts between emerald green and turquoise tones, revealing different shades as the light moves across its surface. As always at BYRNE Watch, the Super-LumiNova indexes transform the dial’s appearance through the rotating cube system, allowing multiple identities to emerge throughout the day. This version also introduces Indo-Arabic numerals - a tribute to limited edition released in 2023.
Both creations are powered by Caliber BYRNE 5555, a 100% in-house automatic movement conceived and handcrafted in Fleurier, Switzerland. Delivering a power reserve of 60 to 80 hours, the movement achieves an impressive feat of engineering: generating enough energy not only to measure time, but also to drive the four rotating index cubes that continuously transform the dial. A mechanical performance as bold as the watch itself.
The Cube Leaves the Dial
At BYRNE Watch, doing things differently is not a choice, it’s a philosophy. Playful, irreverent and always unexpected. To complete the 2026 line-up, the brand introduces something new: a jewel. Or rather the first chapter of a future jewelry line that begins with the cube and tomorrow may explore any geometric form that invites transformation.
Enter the BYRNE Pendant. Here, the cube becomes rectangular and rotates freely along its chain, turning the piece into a kinetic object of design. Each face can be tailor-made. Prefer diamonds? Rubies? Emeralds? Anything is possible. Fifteen settings are ready to host them.
Lucky words can also be engraved. BYRNE’s favorites are STAR and SUN.
What are yours ?
