Designed by celebrated Swiss designer Emmanuel Gueit, the deep, vibrant green of the natural stone stood out under the lights, turning this understated two-hand “time-only” watch into an unexpected style statement. A longtime watch enthusiast, Alicia Keys has often gravitated towards pieces that balance meaning and design. Her spontaneous choice of a Dennison – an elegant, accessible watch priced under CHF 600 – reflects her approach to style: authentic, effortless, and personal. More than a fashion accessory, the malachite dial echoed her bold yet refined presence on stage, proving that true elegance lies in simplicity.
Toby Sutton, Dennison Director, said: “We were so delighted that Alicia Keys chose to wear her Dennison spontaneously on stage in Japan, in front of thousands of fans! This watch speaks to collectors who value heritage & design — a refined revival of the classic Dennison cushion case, with a natural stone dial that evokes the elegance & flair of the 1960s.”
Emmanuel Gueit, the designer, added: “The shape. The difference between Dennison and the other brands is the shape. It’s about bringing the old form back to life, back to the forefront. Something different.”
Maximal Simplicity
The inaugural ALD Collection continues the Dennison legacy, picking up where it left off in the late 1960s. Inspired by the era’s bold design and modernist minimalist, the collection blends timeless style with functional simplicity, just as Dennison did over half a century ago.
