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TAG Heuer - A Winning Combo of Performance and Design

TAG Heuer A Winning Combo of Performance and Design

The brand presents a host of hot new timepieces, including the latest generation Aquaracers, a new Chronograph Tourbillon, and three 1970s inspired Monaco editions.

Designed as the ultimate luxury tool watch, the Aquaracer gets both tougher and more elegant, in this latest generation of the collection. A first look at the new Aquaracer collection and it isn’t immediately obvious what has changed. There is just this feeling of something slightly sleeker than before. The art of updating any kind of product involves bringing in new and modern touches while preserving the timeless essence of the original design. It is no easy task, but one that TAG Heuer has achieved to perfection. The Aquaracer dates back to 1978 and the Heuer Ref. 844, a diver’s watch with a distinctive design that marked the beginning of a 40-year journey into performance diver’s timepieces. The design of this model was particularly eye-catching with its red 24-hour scale, prominent luminescent hour-markers, and a rotating bezel for safely timing elapsed time under the water. Forty years on and TAG Heuer is still pushing the limits of diving watch design and performance with the Aquaracer collection. Frédéric Arnault, TAG Heuer CEO, explains: “TAG Heuer has been making bold, high-performance, stylish, luxury tool watches for more than four decades. The Aquaracer Professional 300 picks up a much-loved story and moves it on with the most significant step we’ve taken to develop our Aquaracer collection in many years. Pushing the limits, high functionality, a bold and unmistakable aesthetic, and the promise of going with you, even to extremes – the Aquaracer Professional 300 is a watch that will take you beyond the edge. This is, after all, the place where we truly find ourselves.”

The New 2021 Aquaracer Collection

The new collection has a number of design updates that are based on its six signature features which include the unidirectional rotating bezel, the screw-down crown, water resistance to at least 200 meters (300m for the new Aquaracers), luminous markings, the sapphire crystal, and the double safety clasp.

A winning combo of performance and design

Aquaracer Professional 300 Aquaracer Professional 300 Calibre 5 Automatic © TAG Heuer

A Refined Bezel

To start with, TAG Heuer’s design team worked on the collection’s iconic 12-sided unidirectional rotating bezel by keeping the basic form, but integrating a scratch-resistant ceramic insert and fluting each of the 12 facets to make the bezel easier to grip, especially with diving gloves on. The team also re-engineered the bezel’s internal tooth mechanism so that it would be smoother, quieter, and easier to set.

A winning combo of performance and design

Aquaracer Professional 300 Aquaracer Professional 300 Calibre 5 Automatic © TAG Heuer

A Host of Small Details Make all the Difference

Fans of the Aquaracer will also notice that the magnifying glass over the date is now on the underside of the glass, which not only leaves the sapphire crystal completely flat on the top, but also gives a better view of the date from a wider angle. Further improvements have been made to the hands with a wider, more sword-shaped hour hand with green Super-LumiNova and a thinner minute hand with blue Super-LumiNova for greater legibility in low light. This luminescence continues on the dial with eight redesigned octagonal green Super-LumiNova hour-markers. The crown guard has also been rethought with a softer, more rounded form that cups the crown. Together, all these small changes make a big difference to a diver and his or her experience of the watch under the water.

A winning combo of performance and design

Aquaracer Professional 300 Aquaracer Professional 300 Calibre 5 Automatic © TAG Heuer

Adaption to multiple Environments

One thing that TAG Heuer was also attentive to with the redesign of the Aquaracer is that it isn’t only being bought by divers; a large number of watch lovers are also attracted to the robustness, versatility and design of the watch. For this reason, TAG Heuer has worked hard on making the Aquaracer thinner and lighter on the wrist. The case, bezel, lugs, and metal bracelet have all been reworked to make the Aquaracer perfect for both work and play. So, whether users are under the water, on the beach, or sitting at their desks a million miles from adventure, the Aquaracer looks great!

The new Carrera Heuer chronograph tourbillon

First launched in 2016, the TAG Heuer Carrera Heuer 02T is particularly appreciated for its high-performance COSC-certified, self-winding Caliber 02T chronograph movement with flying tourbillon. Caliber 02T movement. Over the last five years, the model has been interpreted in different color schemes, ranging from black and gray tones to golden hues. This year, TAG Heuer has not only chosen a brand-new azure blue shade for the sunburst dial but it is also pairing it with a titanium case and bracelet, a first for the brand’s tourbillon line. Limited to 250 pieces, this new Carrera Heuer 02T also features azure blue tones on the tourbillon cage, a cerulean blue ceramic for the tachymetric bezel, a blue crown, and a blue PVD-coating on the oscillating weight.

A winning combo of performance and design

Carrera Heuer 02T © TAG Heuer

Right from the beginning, the challenge of this timepiece was to present all the chronograph information, along with the flying tourbillon, in a movement that measures only 31mm. It was also important to leave enough room between the chronograph counters so that the dial would be easy to read and not seem cluttered.

The information is presented with the hours and minutes in the center, a central chronograph seconds hand, a chronograph minute counter at 3 o’clock and a chronograph hour counter at 9 o’clock. Other details include a 45mm grade 5 titanium case, a grade 2 titanium bracelet, as well as water resistance to 100 meters, making this one of the brand’s most attractive luxury sports watches. And at only 20,500 CHF, you will find it hard to find a better value tourbillon on the market.

TAG Heuer and Monaco – the saga continues

The TAG Heuer Monaco collection has a longstanding relationship with the Monaco Grand Prix. The saga began in 1969 with the Heuer Monaco, the first water-resistant automatic chronograph in a square case that was created in honor of the race. Two years later, the model skyrocketed to fame when Steve McQueen wore it during the filming of Le Mans, starting a saga that has been delighting watch fans for over half a century. These three pieces (photographed here) are equipped with the Caliber Heuer 02 Manufacture chronograph movement and are part of the permanent collection that continues to celebrate the timepiece and the famous Formula1 race that gave the collection its name. Two of the Monaco models come on a redesigned three-row stainless steel bracelet. It has been almost two decades since the brand has released a Monaco on a metal bracelet, making these new models highly desirable. Drawing upon the H-shaped bracelet that was used for the Monaco watches in the early 1970s, TAG Heuer’s designers found this particular bracelet in its archives in La Chaux-de-Fonds and reworked the design to comply with today’s standards of quality and comfort.

A winning combo of performance and design

Monaco Chronograph 39mm Calibre Heuer 02 Automatic © TAG Heuer

The two stainless steel bracelet models come with a choice of a bold black or a lustrous blue dial. Both feature a sunburst decoration and the iconic square counters that we all know and love. The time is displayed using white hands, while the chronograph information is recorded with red hands. This hand-color scheme goes back to the very first Monaco timepiece from 1969. The black model is also available with a black leather strap. These new pieces add yet another chapter to the Monaco saga that just gets better and better with time.

A winning combo of performance and design

Monaco Chronograph 39mm Calibre Heuer 02 Automatic © TAG Heuer

 

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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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