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TAG Heuer - Carrera Date Elevated to a Jewelry Edition

TAG Heuer Carrera Date Elevated to a Jewelry Edition

TAG Heuer’s most elegant three-hand watch reaches new heights of luxury with the introduction of a sophisticated diamond-paved rose gold and steel edition

Swiss luxury watchmaker TAG Heuer makes a statement of elegance and refinement with one of the most luxurious expressions yet of its famed TAG Heuer Carrera Date. In a sophisticated 29-mm size, almost completely set with diamonds, the timeless design shines like never before. The new TAG Heuer Carrera Date retains the signature design codes that have contributed to the enduring success of the brand’s flagship collection since 1963: pure lines, unincumbered legibility, timeless elegance. Connoisseurs of the iconic timepiece will recognize its celebrated uncluttered dial, facetted lugs and H-shaped bracelet. This exclusive 29-mm edition is set with over 700 of the finest diamonds for a total of 3,9 carats. Only limited quantities will be produced for TAG Heuer boutiques, after which the high-end edition can be made to order for each client.

The case is made of steel set with diamonds on the lugs (0.2 cts), with a rose gold crown and a 18K (5N) rose gold fixed bezel set with 60 diamonds (0.5 cts). The dial is covered with shimmering mother-of-pearl with 11 18K (5N) rose gold plated polished and facetted indexes, each set with a diamond (0.09 cts) and a date window at 6 o’clock. The 18K (5N) rose gold plated facetted and polished hours, minutes and seconds hands offer a soft contrast against the dial for enhanced legibility. 

Carrera Date Elevated to a Jewelry Edition

Carrera Date © TAG Heuer

The screwed-down case back includes a sapphire crystal through which one can observe the beating Calibre 9 automatic movement with its customized rose gold plated oscillating mass. 

The bracelet is steel and 18K (5N) rose gold, paved with diamonds on each alternate link (3.12 cts), and the polished steel folding clasp features the TAG Heuer shield. The sophisticated timepiece makes a bold and luminous statement, it exudes elegance without compromising on character. Which is probably the British Actress Simone Ashley has chosen the TAG Heuer Carrera Date to complement her unmistakable style.

For the first time in its 162-year history TAG Heuer introduces an extensively paved 29-mm timepiece to its collections. It signals the brand’s commitment toward an increasingly luxurious assortment, an even wider range of sizes and fresh and exciting designs for women.


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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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