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TAG Heuer - Purple is the New Black

TAG Heuer Purple is the New Black

TAG Heuer’s most daring collection, the TAG Heuer Monaco welcomes a new limited-edition timepiece with a striking purple dial

Born in 1969, the rule-defying square-shaped chronograph has kept its maverick spirit alive and thriving through the decades, with many statement and sought-after variations of its original blue dial.

In 2022 the brand is releasing a never-seen-before edition of only 500 numbered pieces. The new TAG Heuer Monaco Purple Dial Limited Edition combines its unmistakable heritage with fresh and distinctive finishes.

Purple is the New Black

Monaco Purple Dial Limited Edition © TAG Heuer

The 39-mm square case in fine-brushed and polished steel houses an elegantly imagined dial in a rich purple color. The dial gradient, from lighter purple in the center to darker purple at the edge, adds depth and sophistication to the piece, while the rhodium-plated indexes and hands with white Super-LumiNova® and the two black opalin sub-counters subtly enhance the unexpected smoky design.

Connoisseurs of the TAG Heuer Monaco lineage might recognize a subtle parallel with the very early Heuer Monaco reference 1113B, the Chronomatic version launched at the beginning of 1969, as well as the transitional series - before what is known as the “McQueen” – and the reference 1533 Calibre 15. These pieces used a different dial finish with a metallic blue paint over the brass plate. Over time, the dials have shown a tendency to patinate from blue to a similar dégradé purple color, sometimes slightly faded in the center and darker around the edges.

Purple is the New Black

Monaco Purple Dial Limited Edition © TAG Heuer

In the 2022 interpretation, TAG Heuer’s in-house chronograph movement, Calibre Heuer 02, is clearly visible through the sapphire case back, and features a customized oscillating mass, column wheel, and engravings, with purple details. It offers outstanding timekeeping performance including a power reserve of 80 hours. For an added special touch, the black alligator strap is also lined with purple on the inside and the case back is engraved with the piece’s number of XXX/500.

With this vibrant new aesthetic, the TAG Heuer Monaco Purple Dial Limited Edition explores new design territories without losing sight of its distinctive heritage. Available from July 2022, the chronograph will be sold exclusively in TAG Heuer boutiques.

 

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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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