To celebrate 60 years of the iconic TAG Heuer Carrera the Swiss luxury watch brand have done something just as daring and maverick as the watch’s design: launching a Hollywood action-comedy.
Starring TAG Heuer brand ambassador Ryan Gosling (Drive, The Gray Man) and Vanessa Bayer (I Love That For You, Saturday Night Live), the offbeat chase thriller sees Gosling on the run from Bayer’s Prop Master as she attempts to take his beloved TAG Heuer Carrera off his wrist – something he doesn’t plan on letting her do.
Produced by David Leitch’s 87 North – responsible for some of the most iconic action films of the last decade, from John Wick to Deadpool 2 to last year’s Bullet Train – and directed by Nash Edgerton (Mr Inbetween), Gosling shot The Chase for Carrera while working with Leitch on feature The Fall Guy in Australia. Both Gosling and Leitch contributed to The Chase for Carrera’s creative and the result is pure box-office.
The film sees Gosling and Bayer battle it out in high-octane style, as everything from iconic sports cars to heavy-duty trucks to electric production buggies are raced through various movie sets in a spectacle of blockbuster proportions. In a knowing nod to its film-within-a-film set-up, Leitch plays himself as the on-screen director.
What better way, then, to celebrate the TAG Heuer Carrera 60th year than with a world-first action extravaganza that few would even think possible? The film even comes with its own Hollywood posters and timeless taglines. “How bad does he want that watch?” reads one. Answer: badly.
