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On-trend from head to wrist Trends and style
Trends and style
23 December 2021
Watchmaking and Fashion

On-trend from head to wrist On-trend from head to wrist

When fashion meets watchmaking: your one-stop guide to this winter’s trends When fashion meets watchmaking: your...
New boutique Trends and style
Trends and style
8 November 2021
Longines

New boutique New boutique

Longines inaugurates its new Boutique in the heart of Geneva Longines inaugurates its new Boutique in...
A happy winner Arts and culture
Arts and culture
6 November 2021
LONGINES

A happy winner A happy winner

Last October, we offered a LONGINES watch.
Here is the lucky winner! Last October, we offered a LONGINES...
Throwback on the 2017 Prize List Innovation and technology
Innovation and technology
25 October 2021
Grand Prix d'Horlogerie de Genève

Throwback on the 2017 Prize List Throwback on the 2017 Prize...

A leap into the past to rediscover the prize list of the Grand Prix d'Horlogerie de Genève from 2001 to 2020. Flashback to 2017* A leap into the past to rediscover the...
Swiss-Made Indication on Watches Trends and style
Trends and style
19 October 2021
At the Origins of...

Swiss-Made Indication on Watches Swiss-Made Indication on...

While most of us will be familiar with the Swiss-Made mark on certain timepieces (although its exact signification may be more obscure),... While most of us will be familiar with...
Before The Watch Industry Business
Business
4 October 2021
Editorial

Before The Watch Industry Before The Watch Industry

The best lessons are often the hardest to learn… The best lessons are often the hardest...
Win a Longines Master Collection Arts and culture
Arts and culture
1 October 2021
Longines

Win a Longines Master Collection Win a Longines Master...

An exceptional gift awaits you this October: The Longines Master Collection! An exceptional gift awaits you this...
The Longines Master Collection: the Moon on her wrist Trends and style
Trends and style
15 September 2021
Longines

The Longines Master Collection: the Moon on her... The Longines Master...

Elegance, character and purity are the pillars of The Longines Master Collection, which is aimed at those who love the exceptional Elegance, character and purity are the...
Spirit Titanium Trends and style
Trends and style
8 September 2021
Longines

Spirit Titanium Spirit Titanium

The Longines Spirit collection has taken a new step forward with timepieces forged from titanium, in homage to the world of aviation... The Longines Spirit collection has taken...
Bucherer Blue Trends and style
Trends and style
6 September 2021
Bucherer

Bucherer Blue Bucherer Blue

The boutique presents its new Blue models The boutique presents its new Blue models
Throwback on the 2001 Prize List Innovation and technology
Innovation and technology
4 September 2021
Grand Prix d'Horlogerie de Genève

Throwback on the 2001 Prize List Throwback on the 2001 Prize...

A leap into the past to rediscover the prize list of the Grand Prix d'Horlogerie de Genève from 2001 to 2020. Flashback to 2002* A leap into the past to rediscover the...
Evidenza: An Icon Revived Trends and style
Trends and style
1 September 2021
Longines

Evidenza: An Icon Revived Evidenza: An Icon Revived

The age of eighteen. The time when everything is possible. This is also the age of the Longines evidenza, which seems to have survived... The age of eighteen. The time when...
Titanic Resistance Trends and style
Trends and style
4 August 2021
Longines

Titanic Resistance Titanic Resistance

The Longines Avigation BigEye The Longines Avigation BigEye
A Revolution in Structures and Ethos: Part 2 Innovation and technology
Innovation and technology
30 July 2021
20 Years of Watchmaking

A Revolution in Structures and Ethos: Part 2 A Revolution in Structures...

Within the span of 20 years, the number of materials available for use by watchmakers increased virtually tenfold. Components ranging... Within the span of 20 years, the number...
Some things remain the same: Part 2 Trends and style
Trends and style
6 July 2021
20 Years of Watchmaking

Some things remain the same: Part 2 Some things remain the...

The two decades also saw the advent of Gen Z, the first iPhone, Facebook, Instagram, satnavs, and the first picture of something... The two decades also saw the advent of...
Taking on the solar challenge Trends and style
Trends and style
27 June 2021
Longines

Taking on the solar challenge Taking on the solar challenge

Longines and SolarStratos announce their collaboration, making Longines the Official Partner and Timekeeper of this unique adventure Longines and SolarStratos announce their...
Walter Von Känel People and interviews
People and interviews
21 June 2021
Longines

Walter Von Känel Walter Von Känel

Honorary chairman* Honorary chairman*
The Longines Heritage Classic Trends and style
Trends and style
7 June 2021
Longines

The Longines Heritage Classic The Longines Heritage Classic

The purity and elegance of the sector dial The purity and elegance of the sector dial
Longines Spirit Turns Green Trends and style
Trends and style
12 May 2021
Longines

Longines Spirit Turns Green Longines Spirit Turns Green

Green now features on the dials of the Longines Spirit, a line designed to reflect the precision instruments that once accompanied... Green now features on the dials of the...
Sotheby's @Bucherer Geneva Retail
Retail
26 April 2021
Bucherer

Sotheby's @Bucherer Geneva Sotheby's @Bucherer Geneva

An exclusive pre-auction exhibition celebrating a shared passion and expertise in curating masterfully crafted luxury items An exclusive pre-auction exhibition...
Jean-Marc Bessire People and interviews
People and interviews
21 March 2021
A Chef's Take on Time

Jean-Marc Bessire Jean-Marc Bessire

Chef Jean-Marc Bessire is President of the Geneva Goutatoo (“Taste everything”) Chefs Association, always ready to participate in... Chef Jean-Marc Bessire is President of...
The Longines Legend Diver Watch becomes colourful Trends and style
Trends and style
18 March 2021
Longines

The Longines Legend Diver Watch becomes colourful The Longines Legend Diver...

The Longines Legend Diver Watch, a timepiece that’s emblematic of the winged-hourglass brand’s Heritage segment, is now available in... The Longines Legend Diver Watch, a...
All the new Longines Timepieces for 2021 Trends and style
Trends and style
16 March 2021
Longines

All the new Longines Timepieces for 2021 All the new Longines...

It is rare to see a brand unveil as many new timepieces this early in the year as Longines. Something for her, something for him, vintage... It is rare to see a brand unveil as many...
The Longines Avigation BigEye Trends and style
Trends and style
11 March 2021
Longines

The Longines Avigation BigEye The Longines Avigation BigEye

The Longines Avigation BigEye now comes in titanium: an homage to the greatest aviation moments The Longines Avigation BigEye now comes...
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