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Eberhard & Co. - 130 years of defying time

Eberhard & Co. 130 years of defying time

Eberhard & Co. reached the milestone of 130 years without ever interrupting their production, even in the most difficult years. While two world wars and relentless social and market upheaval have proven too much for many other historic firms, Eberhard & Co. has defied history thanks to successive generations of men and women who have been able to face every obstacle with determination and take advantage, in the long term, of every opportunity.

The book The Art of Defying Time tells the full story of the company, the people who built it and those who made it into one of the most popular and highly coveted watch brands. This single volume retraces the epic story of a brand and its founding family, exploring three adventurous plots closely intertwined with the history of the 20th century.

At the centre of the story are three "exemplary histories" of exceptional men: a sailor, an airman, and a race car driver, whose fates become intertwined with those of a watch from the brand. These are Mario Rossetto, commander of the Finzi submarine during the Battle of the Atlantic in World War II, Publio Magini, pilot and navigator of the incredible Rome-Tokyo flight of 1942, and Tazio Nuvolari, one of the greatest legends in motor racing.


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The brand

Since 1887, Eberhard & Co. has been synonymous with passion, innovation and attention to detail and design. These values have defined the Maison ever since it was founded.

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