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Zenith - Official launch for new Defy collection in New York

Zenith Official launch for new Defy collection in New York

Julien Tornare, CEO of Zenith, and Recording Artist and Producer, Swizz Beatz joined forces to present the Defy El Primero 21 and the Defy Lab.

The evening was focused on innovation and performance. Attendees were presented with a unique experience to gain a deeper understanding of the craftsmanship behind a Zenith watch, as watchmaker benches were brought in for guests to assemble and dismantle a Zenith movement. The event highlight was undoubtedly the dramatic release of a state - of - the - art DJI Phantom 4 Pro drone from above the crowd of partygoers, delivering a one - of - a - kind version of the all new Defy El Primero 21 Swizz Beatz Edition Unique that drew all eyes.

On this unique timepiece, the vibrant orange of the strap is echoed by the use of orange accents on the gleaming white dial, nestled in a 44 mm white gold case fully set with a spectacular 288 round diamonds, and complemented by 44 baguette - cut counterparts on the bezel. Both strap and bezel are inscribed with an inspirational quote from the music visionary: “Never let people tell you what you can’t do, because sky’s not the limit, it’s just the view”.

A subtly modified version of this statement piece – the Defy El Primero 21 Swizz Beatz Edition – has been issued in a five pieces limited edition, of which the No.1 sat proudly on the wrist of Swizz Beatz himself.

Lancement de la nouvelle collection defy a new york

The artist and the 5 pieces limited edition chronograph Defy El Primero 21 Swizz Beatz © Zenith

Throughout the evening, guests were invited to participate in a raffle for the Zenith Defy El Primero 21 Swizz Beatz Unique Edition, with proceeds donated to support the Gathering for Justice , an organization founded in 2005 by Harry Belafonte , that aims to build a movement to end child incarceration while working to eliminate the racial inequities in the criminal justice system. To round off the evening, Julien Tornare and Swizz Beatz presented the proud winner with this creation exemplifying the new generation of Zenith chronographs.


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