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Longines -  Andre Agassi in Manhattan

Longines Andre Agassi in Manhattan

Swiss Watch Brand Longines and Ambassador Andre Agassi launch Conquest V.H.P. Collection at World Trade Center Boutique in Manhattan.

Andre Agassi, Longines' Ambassador of Elegance was an ideal partner for the official US launch of the Conquest V.H.P. Collection. During the intimate cocktail celebration, he was joined by Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, and US Brand President Pascal Savoy.

“As an athlete, precision and timing are everything,” said Agassi. “I like a real sports watch like the Conquest V.H.P. that can stand up to strong forces, like a powerful serve…. Tennis can get really physical. It’s important that a watch be built to last. You don’t want to have to worry about anything that takes away from your performance.”

 Andre Agassi in Manhattan

Andre Agassi at Macys Herald Square (NYC) for the U.S. launch of the Conquest V.H.P. © Longines

The event also celebrated Longines’ mastery of quartz technology for more than 60 years. Mr. Capelli gave a brief talk on this history and notable benchmarks on the road to the Conquest V.H.P. To illustrate his points, he referenced the Longines museum piece displays which were flown in from the Swiss brand’s museum in Saint-Imier for the occasion, whose notable models spanned from early 1950s era-chronometers to the first quartz wristwatch, launched by Longines in 1969 and the first 1984 Conquest V.H.P.

Guests then were presented with a movie about the Conquest V.H.P., one of the most accurate quartz wristwatches in the world. Mr. Capelli gave insights into its “very high precision” (V.H.P.) movement for an analogue watch (± 5 s/yr), and discussed its ability to reset its hands after an impact or exposure to a magnetic field using the GPD (gear position detection) system. Following the presentation, guests were also invited to explore the Conquest V.H.P. Collection firsthand.

The boutique event capped off an exciting day of activities centered around the launch of the Conquest V.H.P. Collection. That morning, Agassi had personally greeted customers at the Longines shop-in-shop at Macy’s Herald Square for photos and autograph signings. Later in the evening, following the speeches, Longines welcomed ten more lucky customers who had pre-ordered the Conquest V.H.P. to meet Agassi Agassi in the World Trade Center boutique for a private signing and meet-and-greet.

The brand

Today Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization (WIPO). The firm has a long tradition, characterised by the elegance of its watches.

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