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TAG Heuer - Chris Hemsworth visits the manufacture

TAG Heuer Chris Hemsworth visits the manufacture

TAG Heuer received for the first time the actor and brand ambassador in its Manufacture.

In La Chaux-de-Fonds on August 27th, TAG Heuer received for the first time in its Manufacture in la Chaux-de-Fonds, the actor and brand ambassador Chris Hemsworth.

The Australian, who has a great interest in watches, was making a point of visiting the production of the TAG Heuer watches he has been wearing since the beginning of this partnership which started almost three years ago. Currently filming in Europe for his next movie, he took the opportunity to have few days off to come to Switzerland to rest in the beautiful mountains of Neuchâtel.   

Chris Hemsworth visits the manufacture

© TAG Heuer

Since Rush, the 2013 motorsport film of which TAG Heuer was a partner and which starred Chris Hemsworth as the Formula 1 driver James Hunt, the friendship between the Australian actor and the Swiss watch brand has grown ever closer.

Chris Hemsworth visits the manufacture

© TAG Heuer

 

He was welcomed by Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watch Group Division. He received an exclusive glimpse into the manufacture and its beautiful museum. Chris Hemsworth, who came with his wife Elsa Pataky, showed a lot of interest for the technique of the timepieces, and the savoir-faire of the watchmakers. 

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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