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Doxa - The legendary DOXA diving watches step ashore on American soil

Doxa The legendary DOXA diving watches step ashore on American soil

The Swiss brand’s entry into this key market was paved in partnership with the prestigious Anglo-American Watches of Switzerland Group

The whole Doxa collection can be discovered at Watches of Switzerland, including the brand new SUB 300 carbon COSC in 6 colors, vibrant, bright, summery and ready for adventure!

Les mythiques plongeuses DOXA arrivent sur le sol américain

Boutique Watches of Switzerland © Watches of Switzerland

Over the past 24 months Doxa has experienced a remarkable resurgence, particularly among a large and growing community of aficionados in the States. In joining forces with the Watches of Switzerland group, both in the United States and the United Kingdom, and both in physical stores and in e-shops, the brand continues its international redeployment with the strong partners worldwide.
 
The official kick-off is set for March 2021 in the heart of the Big Apple at Watches of Switzerland’s trendy Soho boutique, which will also be the first to offer the famous Doxa diver's watches, and on the e-commerce platform.

Les mythiques plongeuses DOXA arrivent sur le sol américain

Boutique Watches of Switzerland © Watches of Switzerland


 “This is an important step we are taking today", comments Jan Edöcs, CEO of Doxa Watches. "We are very proud to have been selected by the exclusive Watches of Switzerland Group to complement their range of prestigious brands, not only physically in their stores but also on their e-commerce platform. The reach and strength of the Watches of Switzerland Group network will further strengthen the momentum Doxa’s development in the US and UK. The brand’s unique history, the quality of our watches and our ability to innovate are the ingredients of a strategy that remains unchanged since in 1889, when our founder Georges Ducommun made the commitment to ‘design and manufacture high quality, high-performance, technical, reliable watches at affordable prices."
 

 

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The brand

DOXA was founded in 1889 by an independent Swiss entrepreneur, Georges Ducommun. Located in Le Locle (NE), in the heart of the birthplace of Swiss watchmaking, the brand has always offered technical watches with thoughtful pricing. Established in its first years (1905), creative (8-day calibre dedicated to automotive), DOXA also distinguished themselves from the competition with their designs (the Grafic watch, 1957).

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