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Baselworld 2017
Bell & Ross - BR 03-92 Horolum

Bell & Ross BR 03-92 Horolum

Bell & Ross unveils a new model designed following the principles of industrial aesthetics, the BR 03-92 Horolum watch-instrument, with a functional dial that fulfills the mission of displaying time with the ultimate efficiency.

This contemporary automatic timepiece evokes the world of aviation. It reproduces the codes of lighting in the runway, used to guide pilots night and day. The Superluminova® coating facilitates reading by all times. This intense green light illuminates runways in the dark and offers excellent luminosity and extraordinary night readability.

The 42 mm case shapes recall the BR-01 of the early days. Microblasted steel is used here to dress the case and give it a unique purity. The dial is made of micro-blasted brass-rhodium with the same look of the case. With an identical finish, these two elements make up a homogeneous block of the same color. The dial is formed by two superimposing metal plates with a sandwich construction. The grey upper section is cut away around the numerals and indices, revealing the photoluminescent coating covering the lower plate. With its incomparable brilliance, the Superluminova® C3 tinted green is ultra-phosphorescent and lasts a very long time in the dark. It also allows persistent reading of the time, even during night time.

La BR 03-92 Horolum is worn on a grey-green calfskin and ultra-resistant black synthetic fabric strap.

 

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For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital.

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