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Hublot - 40th anniversary

Hublot 40th anniversary

On this occasion Hublot is launching three new Classic Fusion models.

The Brand's creation of a gold watch on a rubber strap in 1980 broke with conventional codes and laid the foundations for its own vision of Haute Horlogerie. To mark its anniversary, it has reinvented its 1980 Classic Original, an iconic example of its disruptive approach. Straddling past and future, horological tradition and technical innovation, this 2020 edition is available in a mechanical version.  

La marque célèbre son 40ème anniversaire

Classic Fusion 40 years anniversary © Hublot

"These Classic Fusion models embody 40 years packed with technological advances and breaking with convention," said Ricardo Guadalupe CEO of Hublot. "Not content with simply reissuing the 1980 Classic Original, we have reinterpreted it to reflect the Hublot of today. One model with a mechanical movement in a 45 mm format for men. A brand-new contemporary version that celebrates Hublot's innovative approach of the last forty years."

La marque célèbre son 40ème anniversaire

Classic Fusion 40 years anniversary Ref 511.NX.1270.RX.MDM40 © Hublot

The black lacquered and polished dial is ultra-understated, featuring only faceted hands, an applique Hublot and H logo. The 45 mm case, made from yellow gold, titanium or black ceramic, includes the screws on the bezel and a sapphire crystal case back, and sit on a timeless, easily adjustable rubber strap with a triple deployant clasp for added comfort. 

La marque célèbre son 40ème anniversaire

Classic Fusion 40 years anniversary Ref 511.CX.1270.RX.MDM40 © Hublot

Hublot's founder, Carlo Crocco, had in mind a practical, robust and wearable model for all occasions. At the time, Hublot was the first watch brand to boldly combine precious gold with a modern rubber developed in its own workshops. A happy marriage between two such disparate materials was something no-one else had imagined. These were the origins of the ‘Art of Fusion’, an exploratory approach to materials underpinned by technological research and a fearlessness that has characterised Hublot for 40 years. 

La marque célèbre son 40ème anniversaire

Classic Fusion 40 years anniversary Ref 511.VX.1280.RX.MDM40 © Hublot

 

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The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand, which is currently headed by Ricardo Guadalupe - its CEO since 2012, to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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