The programme will include international launches, limited editions created for the Mexican market and a selection of signature pieces from exhibiting houses, some rarely seen at regular retailers. The presence of established houses such as Hublot, Tudor, Breitling, Panerai, Piaget, Zenith, Longines and Grand Seiko, alongside independent brands and contemporary design concepts, will offer visitors an opportunity to explore the diversity of watchmaking today.
“The strong presence of independent watchmaking is one of the defining features of this edition. We want visitors to discover different approaches to watchmaking and speak directly with the people behind the creations,” says Carlos Alonso.
As part of the programme, Karine Szegedi, Head of Fashion and Luxury at Deloitte Switzerland, will return for a second consecutive year to present a study focused on the Mexican market. The presentation will complement the programme with an analysis of the sector.
Founders and International Executives
Meeting the founders and executives behind the brands will be a central feature of this edition. Expected guests include Julien Tornare, CEO of Hublot; Jean-Marc Pontroué, CEO of Breitling; and Haso Mehmedovic, Chairman and CEO of Corum.
Also attending SIAR will be Serge Michel, CEO of Armin Strom; Stefan and Ev Kudoke of Kudoke; Christiaan van der Klaauw, founder of the house that bears his name; Guillaume Tetu, co-founder of Hautlence; and Brice Le Troadec, President of Grand Seiko Americas.
They will be joined by Stefan Kunz, CEO of Cvstos, and master watchmaker Bernhard Lederer, founder of Lederer.
The executive line-up also includes Manuel Emch, who leads Louis Erard; Arnaud Nicolas, CEO of L’Épée 1839; and Rolf Studer, CEO of Oris.
Other guests include Christopher Wegener, watchmaker and co-founder of the recently launched Pragma; Marco Biegert, co-founder of QLOCKTWO; and Jan Edöcs, CEO of DOXA.
Debuts and New Perspectives
Six brands will make their SIAR debut: Christiaan van der Klaauw, Kudoke, NOMOS Glashütte, Neprosolar, Pragma and Unimatic. Their creations range from astronomical complications and artisanal craftsmanship in niche watchmaking to functional design and electronic timekeeping.
Christiaan van der Klaauw. The Dutch house, whose history began in 1974, is an institution in astronomical watchmaking. Its mechanisms bring celestial phenomena and movements to the wrist, connecting timekeeping with observation of the sky.
Kudoke. Stefan Kudoke’s German brand embodies the craft of the independent watchmaker. Its creations stand out for their artisanal finishing, engraving and skeletonisation—a technique that reveals the structure of the movement.
NOMOS Glashütte. Founded in 1990, the German manufacture develops and produces its own calibres and offers watches at moderate prices. It combines Glashütte’s watchmaking tradition with award-winning contemporary design focused on proportion, legibility and functionality. Neprosolar. The brand revives the aesthetic of Swiss electronic watchmaking from the 1970s and updates it with contemporary technology. Digital design and a distinctive red display define its timepieces.
Pragma. Co-founded by Christopher Wegener, the Swiss brand places particular emphasis on material provenance and transparency in its processes. This approach makes it possible to identify who manufactures the components and which materials are used in its watches. Visitors will be able to discover the first creations from this young brand.
Unimatic. One of the microbrands to have earned international recognition in a short time, the Italian company reinterprets dive and field watches through pared-back forms and highly legible dials. Its approach combines the functional character of these instruments with contemporary design.
Returning to the Salon
QLOCKTWO and WOLF will return to SIAR with offerings that extend the collecting experience beyond the wristwatch.
QLOCKTWO. Created by Marco Biegert and Andreas Funk, the German decorative wall-clock brand takes a distinctive approach to displaying time through illuminated words. Its pieces combine design, artisanal production and finishes in a variety of materials.
WOLF. The family-owned company will present watch cases, boxes and winders for automatic watches. Its products focus on preserving, protecting and supporting the everyday enjoyment of watch collections.
Meanwhile, Raymond Weil and Nivada Grenchen, two brands with long histories, will participate in the October edition for the first time, having previously taken part in SIAR Summer.
Raymond Weil. The Geneva-based house will celebrate its fiftieth anniversary. Founded in 1976, it remains family-owned and independent, with an identity closely linked to music and the arts. Its latest collections appeal to an audience that appreciates the combination of younger designers’ aesthetics and the expertise of a long-established house.
Nivada Grenchen. The Swiss brand will mark one hundred years since its founding in 1926. Its current collection revives historic designs from models such as the Antarctic, Chronomaster and Depthmaster, known for their durability, legibility and functionality.
“For two decades, SIAR has brought together Mexico’s watchmaking community and reflected the trends shaping the market. This twentieth edition positions the country as a trendsetter rather than a follower. Every expression of independent watchmaking will be represented, from the most sought-after brands to recently launched microbrands,” says Carlos Alonso.
“Established houses such as Hublot, Breitling, Tudor, Panerai, Piaget, Longines, Zenith and Grand Seiko show us that, in a changing market, great watchmaking and young creators can thrive side by side. At times like these, watches reaffirm their place as an enduring art form. Established names and new voices are engaged in a dialogue that will shape tastes in the years ahead,” says Carlos Alonso.
