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DOXA

DOXA was founded in 1889 by an independent Swiss entrepreneur, Georges Ducommun. Located in Le Locle (NE), in the heart of the birthplace of Swiss watchmaking, the brand has always offered technical watches with thoughtful pricing. Established in its first years (1905), creative (8-day calibre dedicated to automotive), DOXA also distinguished themselves from the competition with their designs (the Grafic watch, 1957).

About

DOXA was founded in 1889 by an independent Swiss entrepreneur, Georges Ducommun. Located in Le Locle (NE), in the heart of the birthplace of Swiss watchmaking, the brand has always offered technical watches with thoughtful pricing. Established in its first years (1905), creative (8-day calibre dedicated to automotive), DOXA also distinguished themselves from the competition with their designs (the Grafic watch, 1957).

It’s in the second half of the 20th century that DOXA affirmed its uncontested expertise in technical watches by creating one of the first dive watches available for the wider public, the DOXA SUB. The watch was a long-time companion of Commander Cousteau. Still in production, 100% assembled in Switzerland just like any other DOXA watch, it remains a staple in the dive watch category. More than 130 years after its creation, DOXA is today owned by the Jenny family, who acquired it at the turn of the century.

1889
DOXA is founded by Georges Ducommun in Le Locle (NE).
1967
Launch of the DOXA SUB, the first professional dive watch destined for the general public, created in partnership with Jacques-Yves Cousteau.
1968
Presentation of the DOXA SUB 300T “Conquistador”, the first dive watch for the general public equipped with a helium valve.
2019
Relaunch of DOXA. Business is now centralised in Switzerland, a new brand concept is created, and a new branch in Florida opened.
2019
DOXA celebrates its 130th anniversary at Baselworld with the launch of the DOXA SUB 200 T.GRAPH, limited to 13 pieces in 18K gold, numbered dials and engraved caseback.
Philosophy

Swiss watches of high quality, technical and with a clear function: that is the philosophy that reigned supreme at the brand 130 years ago and still persisted in the 20th century. With its first creations awarded at the World’s Fairs of 1905 and 1906, with calibres that equipped racing Bugattis and the mythical DOXA SUB of 1967, DOXA has carefully developed the associations made with its name: that of reputable glory.

By giving their watches to the most renowned divers in the world, such as Commander Cousteau, DOXA has always been able to certify the high quality and technical ability of the watches they propose to their clients. Benefiting from a heritage founded on innovation (the first patented rotational bezel that allowed divers to read decompression levels, the first orange dial), the brand continues its quest in total independence, following in the spirit of its first watches “Georges Ducommun – Fabrique DOXA”.

Collections

SUB 200

This 3-hand stainless steel diver's watch sports a scratch-resistant sapphire crystal with anti-reflective coating. The SUB 200 has a unidirectional rotating bezel and is available in 6 dial colors, with the option of a tone-on-tone rubber strap or a steel bracelet.

SUB 200 C-GRAPH

Available in 6 dial colors and offering the option of a tone-on-tone rubber strap or steel bracelet, the SUB 200 C-GRAPH sports the additional functionalities of a chronograph. This stainless steel watch features a scratch-resistant sapphire crystal with an antireflective coating.

SUB 200 T.GRAPH

A reinterpretation of the iconic 1969 model, the steel SUB 200 T.GRAPH is limited to 300 pieces and features the historical original VALJOUX 7734 movement. Rated to a depth of 200 metres, the SUB 200 T.GRAPH is topped by a scratch-resistant sapphire crystal with an antireflective coating and equipped with DOXA’s patented unidirectional rotating bezel.

SUB 300T

This reinterpretation of the 1968 SUB 300T Conquistador comes in a choice of six colors. Equipped with the patented unidirectional bezel with diving table and a case rated to a depth of 1200 meters, it is up to any challenge. All dive markings feature Super-LumiNova® inserts.

SUB 300

The famous SUB 300 is now back in steel. It is available in 6 dial colors with a unidirectional rotating bezel with depth indication in meters. Also available: a tone-on-tone rubber strap to match the dial. For a sporty and relaxed style.

SUB 300 Carbon Aqua Lung US Diver

Bridging history, past and future, the SUB 300 Aqua Lung US Divers pushes the envelope and marks a first with a forged carbon case and black rubber strap. A limited series of only 300 timepieces with COSC-certified caliber, in partnership with Aqua Lung.

SUB 300 Carbon

With its forged carbon case, a titanium chamber to ensure resistance to pressure, and a dial available in 6 colors along with tone-on-tone rubber straps, the ultra-lightweight SUB 300 Carbon offers a fascinating combination of cutting edge technology and aesthetics with the legendary style of the iconic SUB 300.

SUB 600T

In 2021, more than 40 years later, DOXA is doing more than just revisiting a chapter written long ago. We are paying tribute to the iconic SUB 600T with a new history that begins now. After the massive success of the limited titanium edition SUB 600T Pacific Blue this summer, DOXA is bringing out the SUB 600T in a non-limited edition to complete the DOXA SUB line-up. The reborn SUB 600T comes in stainless steel with the choice of a steel or black ceramic bezel insert, 6 vibrant colors and either a stainless-steel bracelet or an FKM rubber strap to match the dial color – in all, 24 combinations will be available.

SUB 1500T

True to DOXA’s pioneering spirit, the SUB 1500T breaks new ground with a cushion-shaped 316L steel case rated to 150 bar, equivalent to 1,500 meters. The SUB 1500T, which comes equipped with the patented unidirectional bezel with diving table and a helium release valve, has a diameter of 45 mm.

SUB 4000T

A prime example of a professional watch, the SUB 4000T is a limited edition that offers a new case in an asymmetrical shape with a diameter of 47.5mm. It is also the only piece to display on its dial (available in six colour variants) a power-reserve indicator for its automatic winding movement (42-hours guaranteed). The SUB 4000T, water-resistant to 1’200 meters, is limited to 300 pieces with a steel bezel and 200 pieces with a sapphire bezel.

Watches