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One hundred and forty years’ worth of uninterrupted history have allowed Piaget to forge its unique jewellery and watchmaking expertise. The Brand is a genuine Fine Watchmaking manufacture that brings together the art of ultraflat technology and the finest jewel-setting, characterised by its undyingly elegant and refined aesthetics.


It was in 1874 that Georges Edouard Piaget set up his first watchmaking workshop on the family farm at La Côte-aux-Fées in the Swiss Jura. He devoted himself to making high-precision movements, supplying them to the most prestigious brands. The business soon expanded; Georges Edouard Piaget’s movements and knowhow gained recognition abroad, and the small workshop took off.

In 1911, Timothée Piaget continued the work of his father with the same degree of enthusiasm, and the workshop became a manufacture. It was not until 1943, however, that Piaget registered his name as a brand name. Ever since, the erstwhile family workshop has been making watches marketed using its own brand name.

Gérald and Valentin Piaget, the founder’s grandsons, led the Firm towards fresh horizons, further enhancing its international reputation. On the strength of its success, in 1945 Piaget had a new manufacture built in its native village and very soon began to excel in the production of the ultraflat movements that were to become the hallmark of the manufacture from 1957 onwards. During the 1960s, it extended its knowhow to jewellery, entering into partnership with goldsmiths. Piaget launched daring jewellery watches, such as the cuff watch. The Piaget Polo – the Firm’s other iconic avant-garde timepiece – came out in 1979.

In 1996, the Firm demonstrated its commitment to protecting world heritage by taking part in the restoration of the Clock Tower in Venice, a legendary monument to the history of horology.

Confirming its ascent, in 2001 Piaget opened a new manufacture in Plan-les-Ouates, complete with its own R&D department. The flattest automatic movement and watch in the world were developed there in 2010, and released two years later in a skeleton version.

Piaget founded.
The first manufacture is built.
Development of the 12P extra-thin automatic movement.
Creation of the Altiplano line.
Development of the thinnest movement and automatic watch in the world.

One hundred and forty years’ worth of uninterrupted history have allowed Piaget to forge its unique jewellery and watchmaking expertise. The Brand is a genuine Fine Watchmaking manufacture that brings together the art of ultraflat technology and the finest jewel-setting, characterised by its undyingly elegant and refined aesthetics.

It is fully integrated, excelling in all the trades necessary for the design and production of its own timepieces. Its cases, made exclusively from precious metals, demonstrate its commitment to the noblest materials.

Ever since it was founded, Piaget has successfully, patiently and determinedly built a history that remains true to the philosophy of its founder.



The legendary Altiplano collection comes in white, pink or yellow gold – and in jewelled, enamelled or skeleton versions. Embodying discreet, refined elegance, this line of ultraflat timepieces has established the manufacture’s reputation in this speciality.

Black Tie

Fitted with the thinnest movements on the market, including a tourbillon, perpetual calendar and minute repeater, the Black Tie collection features the very best in fine watchmaking finishes for its calibers and cushion or tonneau-shaped cases.

Creative Collection

In the Créative collection, Piaget brings together its greatest creative talent, whose artistic inspiration breathes life into timepieces with unique designs.


The Limelight collection comprises ladies’ jewelled timepieces in which Piaget expresses all its adventurous creativity, with a wide range of shapes.


This collection, featuring a sports look and fully integrated strap, comprises timepieces with gadrooned cases. Offering ladies’, men’s, automatic and chronograph versions, the Piaget Polo collection is characterised by alternating matte and gloss surfaces, giving it an elegant, sophisticated look that’s right for every occasion.

Dancer and Traditional Watches

This collection brings together various round timepieces, with minimalist jewelled and skeleton models. The fully integrated straps illustrate the Maison’s incredible knowhow.


The Possession line boasts a fun case featuring a bezel that can be rotated to show off one or more diamonds.


Piaget family

Like many a watchmaker in Switzerland, the house of Piaget has roots in a family business, beginning with founder Georges Edouard Piaget, who set up shop in 1874 in La Côte-aux-Fées, a small village in the Jura mountains that’s some 120km from Geneva. His sons, Gerald and Valentin Piaget, set out to continue the legacy of Georges Piaget, the former becoming CEO and the latter the famed inventor of the ultra-thin 9P and 12P movements that continue to inspire the house today. Now a brand owned by Richemont - and one of the few houses with a woman CEO, Chabi Nouri (who succeeded Philippe Leopold-Metzger in 2017) - Piaget watches and jewelry are world-renowned and the house has a truly global, luxury view, boasting boutiques from Paris’s Place Vendome to Shanghai’s Plaza 66.

Polo S

In 2016, Piaget launched the steel Polo S watches at a glittering event in Brooklyn that was attended by the brand’s Game Changer ambassadors. Silver screen stars included Ryan Reynolds (of superhero, save the day films like X Men) and Chinese actor and singer Hu Ge, alongside the novelist Joel Dicker. The Polo S is among the more affordable Piaget watches, with a starting price of £9,500.

Piaget Altiplano

The year 2017 marked the 60th anniversary of the invention of Piaget’s ultra-thin 9P movement. The special anniversary Piaget Altiplano watches continue the house’s luxury watchmaking tradition, but with a dose of bright, millennial cool. Colourful watches include a vibrant pink ladies Altiplano 34mm with a white gold case, pink dial, 72 diamonds and matching pink alligator leather strap (starting price, £16,700). Also for ladies – and indeed the confident man – is a 38mm model in contrasting pink gold. Set on a white alligator leather strap, the dial notably has parts of the movement on view. And if white leather is your thing, the pair of hard stone Altiplano 34mm anniversary editions, in either a turquoise or white opal dial, are not to be missed. Representing technical innovation is the Tourbillon High Jewelry watch, which has a sapphire case back displaying the 670P mechanical hand-wound tourbillon in splendid view, and fitted with a black leather strap (and which silver screen star and brand ambassador Ryan Reynolds, of save the day films like X Men, has worn). Mechanical die-hards may also like the open view skeleton models (starting price of around £52,000, more for diamond set versions), such as a eye-catching automatic pink gold and diamond piece, where all the inner workings are on view and set on a brown alligator leather strap.

Silver screen connection

As a bold, daring house, it’s no surprise that stars of the silver screen have long flocked to Piaget. Alain Delon famously wore a 1963 white gold, automatic 12P, while for ladies, style icon Jackie Kennedy donned an oval, jade dial watch with a diamond ringed bezel set on a hammered gold bracelet. In 2014, Piaget set out to continue the former First Lady’s legacy, and launched a special collection of jewelry watches in hammered gold with diamond bezels (starting price, £51,500). Today, new film ambassadors – Jessica Chastain, Ryan Reynolds, Gong Li among them – continue Piaget’s silver screen tradition.

Piaget jewelry

With a strong ladies clientele, luxury jewelry undoubtedly is another pillar of Piaget. Twice a year Piaget unveils its latest high jewelry collection at Paris Couture week, with the last two seasons paying homage to the Sunny Side of Life with lively, vibrant collections featuring divine coloured gemstones. But one needn’t save for years to own Piaget jewelry; its lovely, everyday Possession line of gold jewelry has prices starting at just over £1,000.