Strategy GMT and WorldTempus app
The best of the latest watch news at your fingertips.
The digital worldwide watchmaking reference, WorldTempus and GMT magazine pool their expertise to offer a wealth of high-quality content to devotees of fine watchmaking. Their app has been developed by the American start-up Volleto, already very active in the world of luxury in general, and watchmaking in particular. Founded one year after GMT in 2001, WorldTempus is now the leading European watch information website, producing around 4,000 news items per year on luxury watches. WorldTempus (WT) has just launched a new version of its website, complete with a shop. Its weekly newsletter is regarded as the most comprehensive in the industry and has 50,000 subscribers. Its Geneva-based editorial team shares several members with GMT, and is backed by an international network of acknowledged specialists. Together they produce analyses and high-quality articles in English and French on new models, innovations, styles and trends, as well as manufacturers and industry stakeholders. This vision of watch brands and their creations enables end customers to get a better idea of much-coveted watches before proceeding to make a purchase.
Customized content, technological innovation
The GMT & WT app enables watch lovers to receive on their mobile devices this entire range of content that is probably the richest in the world available free of charge, or to select only the brands and article types that interest them. A notification immediately signals the arrival of a new article. Better still, if the app owner (who can personalize with a photo of his/her choice) also owns objects from the ever-increasing number of luxury brands using the Volleto platform, the app recognizes them and automatically aggregates the various sources in a clear and smooth manner. This avoids the user having to deal with a plethora of apps and the inevitable problems relating to handling them. Devised by a successful entrepreneur and watch collector, along with two associates specializing in digital security, Volleto immediately gained an audience through its firm grasp of luxury, its respect for data confidentiality as well as its user friendliness. Whether niche brands such as Bovet, luxury groups like Kering and LVMH, or even other industries such as Bénéteau (the leading international luxury yachting group), Volleto is revolutionizing the connection between brands and owners of luxury objects. The app is downloadable by invitation only (click on the image below). GMT and WT indeed invite you to do so on their respective websites.