What appears playful is meticulously engineered. What feels effortless is the result of absolute mastery. And both legacies trace their breakthrough moment back to 1980, the year Hublot first disrupted watchmaking and Koons began redefining contemporary art.
Since 2011, Hublot has worked with artists, from architects to painters, from street to contemporary artists to designers, icons who reshape culture and challenge perception, turning creation into a statement of identity. Today, the Swiss luxury watchmaker is proud to announce one of the most prominent, commercially successful and polarizing figures in contemporary art as its new Hublot Ambassador: Jeff Koons. For over four decades, he has transformed everyday objects into cultural icons. Balloon Dog, Rabbit, Puppy: simple forms elevated through scale, craftsmanship and attention to detail. What looks light is structurally complex. What feels spontaneous is highly constructed. This is where Hublot and Koons meet.
Like Koons, Hublot believes that craftsmanship should be felt. Through design, proprietary materials, in-house movements, technical innovation and uncompromising execution, Hublot transforms engineering into emotion and complexity into clarity. Both share the same discipline: nothing is accidental. Every surface serves a purpose. Every detail is intentional. Every curve, finish and proportion exist for a reason.
Hublot and I have always shared fascination for the material sciences. As an artist, I always want to be able to try to transcend an object, a material, into having the viewer be able to find more meaning in the finished work than just its individual parts, Hublot uses all the technology of making master timepieces, and also uses the material sciences to transcend the object into representing something that all of us can find even more relevance and meaning. Hublot is a manufacture of depth, where materials are reinvented, movements refined and design reengineered with purpose,” stated Jeff Koons.
“We are proud to collaborate with Jeff Koons. Few artists have transformed contemporary culture, turning everyday objects into global icons through scale, precision and uncompromising execution, in the way that Jeff Koons has done. This partnership reflects exactly where Hublot stands today: substance. It is great to share with Jeff what Hublot has always thrived on: tension between tradition and disruption, mechanics and emotion, innovation and craftsmanship, revealing that beneath the boldness lies extraordinary discipline; beneath the surface lies mastery.” stated Julien Tornare, CEO of Hublot.
This collaboration is not about surface. It is about what lies beneath it. Together, Hublot and Koons give volume to icons with craftsmanship, meaning and emotion.
Jeff Koons
Few artists have transformed popular culture into iconography as profoundly as Jeff Koons. For over forty years, he has redefined contemporary art by taking everyday objects and elevating them through scale, transformation of material, craftsmanship with great precision and care. Known for works such as Balloon Dog, Rabbit and Puppy, Koons turns the ordinary into the extraordinary, the ephemeral into the permanent and the playful into the monumental. Beneath the reflective surfaces and universally recognizable forms lies a discipline rooted in the experience of feelings and sensation and a commitment to realizing a vision through execution. Behind their playful appearance lies a profound connection to human experience and our communal history, along with a celebration of this moment in time. His work revolves around themes of self- acceptance, empowerment, and transcendence. Mirror-polished surfaces, industrial precision and obsessive attention to detail have become his signature, transforming ephemeral objects into timeless iconic symbols.
