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TAG Heuer - Monaco Gulf special edition

TAG Heuer Monaco Gulf special edition

TAG Heuer announces a new partnership with Gulf Oil International and presents a special edition Monaco Gulf chronograph.

Gulf has been a well-known player in the automotive industry for over 115 years and was the first company to drill for oil below the sea and became the first in the world to open a petrol station, back in 1913. It shares values with the Swiss watchmaking brand that has automotive sport in its DNA. In fact, TAG Heuer and Gulf have crossed paths several times, the most memorable occasion being in the 1971 film "Le Mans", when Steve McQueen wore a Heuer Monaco on his wrist while driving a Porsche 917 in the Gulf livery. 

Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group, stated: "It's a real privilege to forge links with Gulf and its history in automotive sport that includes the Porsche 917K, Steve McQueen, the Le Mans 24 Hour Race and the Monaco watch. It's a prestigious and emotional partnership. I know of few other brands that could share as many memories of pit stops and which have a relationship as strong and authentic. We share the same passion and this promises good things for the future!" 

Frank Rutten, Vice President International of Gulf, added: "TAG Heuer is an iconic name for automotive sport and our two brands have many shared highlights, stretching back over almost half a century.  We're delighted with this partnership and look forward to developing it, representing, as it does, a new direction for the relationship between Gulf Oil International and TAG Heuer. Timing is of critical importance to many aspects of our business – Gulf has, for instance, a peerless “on time in full delivery record” in its marine operation - we share values of innovation and quality but, in particular, our shared history ensures that this is one of the most genuine unions in the automotive world."   

The Monaco Gulf 2018 Special Edition

When it was launched simultaneously in Geneva and New York on 3rd March 1969, the Heuer Monaco represented a revolution in watch design. It was the first square, water-resistant, automatic chronograph in the history of Swiss watchmaking. Its large square case with straight edges, metallic blue dial, domed plexiglas crystal and crown positioned on the left all broke the prevalent design conventions of the era. But the real revolution was actually inside the watch: The famous Calibre 11 that was the nothing short of the first automatic chronograph movement. 

Monaco Gulf

Monaco Gulf chronograph TAG Heuer

The new Monaco Calibre 11 Gulf special edition harks back to the legendary union between TAG Heuer, Gulf Oil, Steve McQueen and the Porsche 917. The 39 mm size, the crown on the left, the legendary petroleum blue dial with two white counters, the date window at 6 o'clock, the diamond-polished horizontal hour indices, the inscribed vintage Heuer logo, the calibre 11 automatic chronograph with date and water-resistance to 100 metres maintain all the signature attributes of the Monaco. The cherry on the cake for motorsports fans comes in the form of the light-blue and orange stripe that make up Gulf’s unmistakable racing colours. The Gulf logo also appears at 6 o'clock.


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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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