Anonimo

Aldo Magada
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Aldo Magada
Aldo Magada
Born in Italy, crafted in Switzerland. The history of Anonimo watches is unmistakably linked to the pioneering exploits of Italy’s naval divers and alpini militare.

Established in 1997 in Florence by a group of watch lovers who were convinced that the product should be bigger than the brand, Anonimo moved to Switzerland in 2013. The brand thus brings together Swiss precision with a typical Italian sport-chic lifestyle. Anonimo was a pioneer in the use of bronze in watch cases and produces imposing and robust models.

The Militare and Nautilo models are characterised by a cushion-shaped case and an atypical design. The dials have a minimalist look with a triangular arrangement of oversized numerals that recall the capital "A" in the brand's name.

In 2018, a third line, EPURATO, took the main identity markers of the brand and keeps an automatic movement. More refined, and with a smaller diameter that its bigger stable mates, this elegant line is also eminently contemporary. Equipped with a new interchangeability system for its straps, it is now easy to combine both structure and colour depending on one’s desires: an absolute must in the era of personalization.

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