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GENUS

GENUS, a singularity of time. Pushing back the limits of watch display, the brand has established its own watchmaking ethos. It resides upon on the experience of its Master Watchmaker, author of an unheard-of complication and its Manufacture movement, crafted of solid gold and enhanced by state-of-the-art Haute Horlogerie hand-finishings.

  • GENUS WorldTempus
  • GENUS WorldTempus
  • GENUS WorldTempus
About

In 2019, the GENUS team released a timepiece that looked like no other - the GNS 1.2 WG. All GNS timepieces, belong to the realm of high-end watchmaking and that of disruption, as evidenced by the patented free-elements display principle.

The hours are indicated by mobile indices, which pivot as they travel around the circumference of the movement and are read thanks to a fixed arrow at 9 o'clock. Tens of minutes are shown by the lead element, in a trail of free elements, called genera (the Latin plural of genus). These mobile pieces slide along a trajectory shaped like an analemma right in the middle of the watch. There are either twelve genera (GNS 1.2) or a single genus (GNS 1.1) depending on the model. They travel back and forth from one orbit to the other, from one loop to the next, a metaphor of the ever-moving nature of time. The shape drawn by the genera is therefore a symbol of infinity. Within this symbolic space lies the nature of GENUS' watchmaking.

GENUS was co-founded by Catherine Henry and Sébastien Billières. Catherine Henry, COO; started a career in the insurance business before turning to consulting and counseling start-ups and SMEs. Sébastien Billières is a Master Watchmaker, a movement inventor and a professor. He worked with Messrs Roger Dubuis,Svend Andersen, and Felix Baumgartner to name but a few, and was the first employee at Urwerk before creating GMTI his own manufacturing company, in 2007.

2019
June - Catherine Henry and Sébastien Billières soft-launch GENUS.
2019
Sept. - GENUS is short-listed in the Grand Prix d'Horlogerie de Genève “Mechanical Exception” category. Beginning of an international roadshow of exhibitions.
2019
Nov. - The GNS 1.2 WG wins the coveted “Mechanical Exception” prize at the GPHG.
2019
Nov. - First retail presence established in Dubai with Seddiqi & Sons.
2020
March - First retail presence established in Switzerland with Les Ambassadeurs.
Philosophy

Genus is a quest. A quest for a newly-found horological freedom in the shape of a display concept. It's also the freedom to take time for oneself. Reading time on a Genus timepiece is a slow-learning process, like working on a Zen garden. Taking the time to read that non-conventional time in an era of hyper-connexion is a statement of culture, the acceptance of time as a luxury and the appreciation of the paradoxical nature of watchmaking, both highly technological and deeply artisanal.

Watches