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Longines

Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually forged ties with the world of sport, where it demonstrates its excellence in precision timekeeping. Today, Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization (WIPO).

About

Based in Saint-Imier since 1832, Longines boasts a long tradition of watchmaking. It all began with Auguste Agassiz, who went into partnership with a watchmaking shop, and soon took it over. At that time the firm made timepieces using the établissage method, with the work being done at home. Agassiz developed commercial links that enabled him to sell his watches on other continents, in particular in America.

During the 1850s, Ernest Francillon, Agassiz's nephew, took over management of the business. He undertook to bring together the different stages of finalisation of the watch under one roof. To carry out his project, in 1866 he bought two adjoining plots of land in the locality of Les Longines and in 1867 founded the Longines factory.

In 1889, Francillon registered the Longines brand and its winged hourglass logo.

Over the following years, Francillon's industrial operations expanded, and the manufacture enjoyed continuous growth well into the first third of the twentieth century. In 1911, the manufacture employed over 1100 workers, and its output was distributed worldwide.

The technical research carried out at Les Longines was rewarded by various distinctions, giving the firm the status of the “most awarded” watchmaking firm at international shows and Universal Expositions, through to the Barcelona World's Fair in 1929, with no fewer than 10 Grand Prix.

In the early twentieth century, Longines also asserted its attachment to sports timekeeping.Very active in horse racing from as early as 1878, the Firm excelled with a first jockey's watch; by 1912 it was timekeeper for a showjumping event in Portugal. At the same time, Longines became connected with gymnastics, downhill skiing, tennis and archery – and still is to this day.

Now part of Swatch Group, the world's leading manufacturer of watches, the Longines brand has operations in over 150 countries.

1832
Auguste Agassiz goes into partnership with a watchmaking outlet in Saint-Imier.
1889
The name Longines is registered.
1927
Longines times Charles Lindbergh's historic non-stop flight from New York to Paris.
1983
Longines becomes a part of the Société Suisse de Microélectronique et d'Horlogerie, now known as the Swatch Group.
2017
Longines celebrates its 185th anniversary.
Philosophy

Today Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization (WIPO).

The firm has a long tradition, characterised by the elegance of its watches.

Benefiting from the skills built up within the company, Longines has gradually forged special ties with the world of sport, where it demonstrates its knowhow in precision measurement.

Collections

Elégance

The Longines PrimaLuna, Longines DolceVita, Longines Symphonette and La Grande Classique de Longines collections display a delicate balance of refinement and classicism. They all embody the intemporal elegance that defines the brand. 

Equestrian

Longines is present in horse racing for over a century, so it was only natural that one of its collections is dedicated to this passion. Faithful to the mixture of tradition and innovation at Longines, the models in this collection are inspired from vintage pieces and resolutely modern elements from the equestrian world.

Heritage

Longines here combines the aesthetic appearance of its historical models with the most modern watchmaking techniques. Heritage timepieces pay tribute to the pioneering spirit that has inspired Longines watchmakers over the centuries.

Sport

On land, under water and in the air, Longines has always had close links with the worlds of performance and sport in all their glory. The Conquest and HydroConquest lines illustrate the quest for performance without compromising elegance.

Watchmaking tradition

Whether aesthetic or technical, innovations by Longines have turned the winged hourglass emblem of the brand into a veritable standard-bearer for expertise and elegance. The Record, Longines Master Collection, Conquest Classic, The Longines Elegant Collection and Longines Evidenza are just some of the examples of this watchmaking tradition.

Watches