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Longines

Today Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization (WIPO). The firm has a long tradition, characterised by the elegance of its watches.

About

Based in Saint-Imier since 1832, Longines boasts a long tradition of watchmaking. It all began with Auguste Agassiz, who went into partnership with a watchmaking shop, and soon took it over. At that time the firm made timepieces using the établissage method, with the work being done at home. Agassiz developed commercial links that enabled him to sell his watches on other continents, in particular in America.

During the 1850s, Ernest Francillon, Agassiz's nephew, took over management of the business. He undertook to bring together the different stages of finalisation of the watch under one roof. To carry out his project, in 1866 he bought two adjoining plots of land in the locality of Les Longines and in 1867 founded the Longines factory.

In 1889, Francillon registered the Longines brand and its winged hourglass logo.

Over the following years, Francillon's industrial operations expanded, and the manufacture enjoyed continuous growth well into the first third of the twentieth century. In 1911, the manufacture employed over 1100 workers, and its output was distributed worldwide.

The technical research carried out at Les Longines was rewarded by various distinctions, giving the firm the status of the “most awarded” watchmaking firm at international shows and Universal Expositions, through to the Barcelona World's Fair in 1929, with no fewer than 10 Grand Prix.

In the early twentieth century, Longines also asserted its attachment to sports timekeeping.Very active in horse racing from as early as 1878, the Firm excelled with a first jockey's watch; by 1926 it was timekeeper for the Concours Hippique International Officiel de Genève. At the same time, Longines became connected with gymnastics, downhill skiing, tennis and archery – and still is to this day.

Now part of the Swatch Group, the world's leading manufacturer of watches, the Longines brand has operations in over 130 countries.

1832
Auguste Agassiz goes into partnership with a watchmaking outlet in Saint-Imier.
1889
The name Longines is registered.
1927
Longines times Charles Lindbergh's historic non-stop flight from New York to Paris.
1983
Longines becomes a part of the Société Suisse de Microélectronique et d'Horlogerie, now known as the Swatch Group.
2012
Longines celebrates its 180th anniversary.
Philosophy

Today Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization (WIPO).

The firm has a long tradition, characterised by the elegance of its watches.

Benefiting from the skills built up within the company, Longines has gradually forged special ties with the world of sport, where it demonstrates its knowhow in precision measurement.

Collections

Elégance

The Longines PrimaLuna, Longines DolceVita, Longines Symphonette and La Grande Classique de Longines collections display a delicate balance of refinement and classicism.

Equestrian

As a token of its long-running passion for equestrian sports and its commitment to its lady customers, Longines expands The Longines Equestrian Collection with the creation of new models inspired by the rectangular buckle on the show bridle of the only Swiss horse breed, the Franches-Montagnes. While remaining true to the elegance that characterizes the winged hourglass brand, these models have been created as an allegory to the equestrian world.

Héritage

Longines here combines the aesthetic appearance of its historical models with the most modern watchmaking techniques. Heritage timepieces pay tribute to the pioneering spirit that has inspired Longines watchmakers over the centuries.

Sport

In The Longines Sport Collection, the brand confirms its commitment to the world of sport. The Conquest and HydroConquest lines illustrate the quest for performance – without compromising elegance in the slightest.

Tradition Horlogère

The Longines Master Collection, Conquest Classic, The Longines Saint-Imier Collection and Longines evidenza embody the brand's technical and aesthetical expertise.

Watches