WORLDTEMPUS - 29 January 2010William George Shuster
Music legend Quincy Jones is the newest brand ambassador of Swiss luxury watch Audemars Piguet. He joins an illustrious roster of other AP brand partners whose charities it has supported and for whom it has produced limited editions, including California Governor Arnold Schwarzenegger, former U.S. President William J. Clinton, and music mogul Jay-Z.
Jones was honored by the brand at a Jan. 27 gala in Los Angeles with an invitation only VIP crowd, hosted by Francois-Henry Bennahmias, president and chief executive officer of Audemars Piguet North America. The event also celebrated the U.S. launch of the Millenary Quincy Jones Limited Edition timepiece, a limited edition (500) available at Audemars Piguet boutiques worldwide.
The Swiss watchmaker, in recognition of its partnership with Jones, has contributed $1 million to The Quincy Jones Foundation.
Audemars Piguet is partnering with Jones in developing Project Q, an initiative aimed at raising awareness among politicians, and the general public, of young people's need for self-expression and the means to help them fulfil their potential.
At the core of Project Q lies the Q Prize, an international award named for Quincy Jones and presented by Audemars Piguet to a public figure or social organization that has played a central role in advocacy on behalf of children. Quincy Jones is a renowned American music conductor, film composer, album producer (including Michael Jackson's “Thriller” and the charity song, “We Are The World”), television producer, trumpeter, Grammy award winner and multiple Academy Award nominee.
