Initially published in a bilingual French-English edition, the guide dedicated to Geneva’s watchmaking heritage and expertise is now available in two additional bilingual editions: German-Italian and Spanish-Brazilian Portuguese. This expansion will introduce Geneva’s watchmaking culture to a wider international audience and further strengthen the city’s reputation as a must-visit destination in the world of watchmaking.
A Tribute to the World Capital of Fine Watchmaking
A symbol of excellence and innovation, Geneva has a unique relationship with the art of timekeeping. Watchmaking is far more than a heritage industry here: it is a shared language between craftspeople, engineers, designers and enthusiasts, reflecting a constant dialogue between tradition and modernity. Through the Geneva Watchmaking Guide, the Geneva Tourism & Conventions Foundation and the Fondation Haute Horlogerie celebrate this living heritage while showcasing the contemporary expertise that ensures its enduring legacy.
“Fine watchmaking is much more than the art of measuring time: it is a culture built on exacting standards, attention to detail and the transmission of knowledge. This guide offers valuable insights into this exceptional world. Through our collaboration with Geneva Tourism, we share a common ambition: to make this culture accessible to everyone and to showcase Geneva’s watchmaking expertise to an ever-wider audience,” says Aurélie Streit, Vice-President of the Fondation Haute Horlogerie (FHH).
A Guide to Explore, Discover and Share
Developed through a collaboration between Geneva Tourism and the Fondation Haute Horlogerie, the Geneva Watchmaking Guide offers an engaging and richly illustrated 175-page journey through the many facets of the world capital of fine watchmaking. From its history and prestigious watchmaking Maisons to its economic significance and the technical intricacies of its timepieces, the guide provides an accessible introduction to this fascinating world. Traditional crafts, watch design, interviews and exclusive experiences all feature in the publication, highlighting the extraordinary diversity of an industry that is emblematic of Geneva. This distinctive expertise helps the destination attract international attention and stand out in an increasingly competitive global tourism landscape.
“This guide is both a tribute to an essential part of Geneva’s identity and an invitation to explore it. It is designed for watchmaking enthusiasts and curious visitors alike, offering an insight into what makes Geneva the beating heart of watchmaking, where heritage meets contemporary creativity,” says Adrien Genier, CEO of the Geneva Tourism & Conventions Foundation.
Strengthening Geneva’s International Profile
This latest development also reflects the inherently international nature of Geneva’s watchmaking industry and the diversity of the destination’s key tourism markets.
By complementing the existing French and English edition with new editions in German, Italian, Spanish and Brazilian Portuguese, Geneva Tourism and the Fondation Haute Horlogerie aim to make Geneva’s watchmaking world more accessible to new audiences and enhance the destination’s visibility across several strategic markets.
The Geneva Watchmaking Guide will also support the destination’s international promotional activities and feature at major watchmaking events with which Geneva is closely associated.
All three editions of the guide are available for CHF 30 at the Geneva Tourism Information Centre in Cornavin railway station, as well as at selected hotels, museums and bookshops across Geneva. Copies can also be orderedonline at geneve.com. The guide will also feature at major international watchmaking events organised by the Fondation Haute Horlogerie.
