At Baselworld 2009, the “Joallier de l'Acier” re-focuses on the core elements which made it successful.
Press release
Experts in the craftsmanship of elegant timepieces BEDAT & C° have captured many women's hearts, with a daring and precursory mix: as one would wear a high jewellery piece with the simplest of jeans, the stainless steel timepieces are beautifully set with the most delicate gems. Devoted to Swiss know-how (A.O.S.C), the Geneva house appeals to a refined clientele of men and women who appreciate its impeccable designs and value the undeniable quality.
A classic in colourOver the last 12 years, the N°3 collection has been key to the success of BEDAT & C°. This year, the brand re-interprets the collection's emblematic Ref. 384 in two exciting versions: imperial topaz and garnet vanadium.
The first is distinguished by a subtle pink hue. Imperial Topaz has a natural and feminine tone which enhances the stainless steel case. Traditionally, imperial topaz is believed to have an energizing function akin with the soul and body.
Garnet vanadium and light green satin combine in the second variation of the 384. Synonymous with women changing outfits to match their feelings, the stone changes colour depending on the light and the temperature.
Unique finishing details: both timepieces are presented with an elegant dial inspired by the Art Deco traditions. Waisted at 6 and 12 o'clock; their beautifully curving tonneau-shaped cases ensure a perfect fit on the wrist.Authenticity and personalised luxury
Luxury lies in excellence… That is why each BEDAT & C° timepiece is accompanied by an A.O.S.C. certificate, standing for Appellation d'Origine Suisse Certifiée (certified label of Swiss origin). It guarantees the Swiss quality of not only the components, but also of the know-how applied to each stage in their production. The 5 year warranty reinforces this commitment to quality and ethics.
Moreover, above and beyond merely measuring time, BEDAT & C° offers you the luxury of actually saving time. Any new purchaser of a watch gains access, upon personal request, to the exclusive Bedat & C° CONFIDENTIAL concierge service, run in partnership with Quintessentially, for a full year.
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