BR S Heritage & BR S Steel

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“S” for smaller, sleeker, smarter…
Press release

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BR S Heritage & BR S Steel © Bell & Ross

True to its aeronautical origins, Bell & Ross is offering its iconic model, the BR 01, in a smaller, thinner and more elegant version - the BR S 39 mm. A size suitable for everyday use, an ergonomic case with a remarkably thin profile, all in line with the four fundamental Bell & Ross principles: readability, functionality, accuracy and water-resistance.

2011, the BR S range is growing
Fueled by its success, the AVIATION BR S collection is adding two new models: the BR S Heritage and the BR S Steel. One in ceramic, the other in stainless steel, they are both ideal additions to this collection of elegantly-proportioned watches and their equally innovative component materials.
Refined, racy, luxurious, supremely comfortable to wear, both of these new BR S models will be part of everyday life for demanding men and women.

 

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BR S HERITAGE
Inspired by cockpits of yesteryear
The anti-reflective matte black ceramic case is inspired by the color of the instrument panel, which was designed to both remove reflections and contrast with the panel's dials for easy reading. Its aged, sand-colored hands, numerals and indices and its natural leather strap give it the appeal and appearance of military watches of days gone by. Straddled between yesterday and today, the BR S HERITAGE draws its inspiration from the past yet uses the most modern techniques to restore the effects of passing time.

BR S STEEL
A perfectly-readable dial
The polished-satin-finish stainless steel case is dignified elegance personified. The photoluminescent white hands and indices stand out against the black dial, adhering to the principles of readability found in professional aviation instruments. An urban interpretation of the BR 01: a size suitable for everyday use, an ergonomic case with a remarkably thin profile.

 

TECHNICAL CHARACTERISTICS

BR S HERITAGE
Movement: quartz ETA
Functions: hours, minutes and independent seconds
Case: 39 mm diameter. Matte black ceramic
Dial: black. Numerals, indices and hands covered in photoluminescent coating
Crystal: anti-reflective sapphire
Water-resistance: 50 m
Strap: natural leather


BR S STEEL
Movement: quartz ETA.
Functions: hours, minutes and independent seconds.
Case: 39 mm diameter. Polished steel.
Dial: black. Numerals, indices and hands covered in photoluminescent coating.
Crystal: anti-reflective sapphire
Water-resistance: 50 m.
Strap: rubber.

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