Watches by Blacksand Genève symbolise a deliberately chosen contemporary time. A time that is wished for. Free of any historical watchmaking attachments, the brand feels resolutely in tune with its era and wishes to celebrate its own time, the present.
Created in 2011 by a dedicated collection, the Geneva-based watch company crafts chronometer s in harmony with Swiss watchmaking traditions as echoed in the Latin watchword “Semper Fidelis”, meaning “ever faithful”.
Alain Mouawad has been active in the watchmaking world for over a quarter of a century. At an early age, he developed a passionate interest in these objects that measure time. He enriched his knowledge through the family business in the Middle East, dedicated to distributing some of the finest names on the Swiss watchmaking scene. At a glance, he can identify the pedigree of a watch: the brand of a given model and its production year. His expertise and experience in the field of wristwatches guarantees him a clear vision of the contemporar y watch industr y.
In creating Blacksand Genève, Alain Mouawad wished to pay tribute to the know-how and the tradition of Swiss watchmaking, while offering a decidedly different product. Blacksand Genève is a watch created for a clientele of free-spirited connoisseur s, personalities for whom luxury symbolises a time that is chosen beyond the dictatorship of marketing-driven status-enhancing conventions.
He offers a contemporary watch with an urban, sporty profile for the Uniformity men's collection; and a refined and responsible nature in the Continuity ladies' collection.
History
The brand feels resolutely in tune with its era and wishes to celebrate its own time, the present.
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