As a direct result of a first-of-its-kind partnership with Time to Watches (www.lasvegas.timetowatches.com), the 2026 COUTURE show floor will welcome a curated selection of luxury timepieces and independent watchmakers. Close to twenty brands will join COUTURE’s long-standing watch exhibitors for the first time, bringing fresh energy to the event’s primary ballroom, Cristal, and introducing Time to Watches’ distinctive perspective on contemporary watchmaking to the COUTURE audience. The most influential U.S. retailers will be in attendance, creating a highly focused environment for meaningful business and strategic connections.
Starting Friday, May 29 at 8 AM, the COUTUREtalks will open with a series of panels exploring the shifts and convergences currently reshaping the global jewelry and watchmarkets. Among the highlights, join renowned watch industry expert and aBlogToWatch founder Ariel Adams on May 30 at 4 PM for a discussion titled “The Risks and Rewards of Working with Timepiece Brands.”
This conversation will explore the opportunities, challenges, and evolving realities of working with emerging and independent watch brands in today’s market. Bringing together retailers, founders, and influential industry voices, the panel will offer candid insights and unfiltered perspectives on the future of independent watchmaking.
Additional speakers will be announced soon.
The evenings will also be filled with ample opportunities to forge meaningful relationships and have shared experiences. In lieu of the event’s annual Party by the Pool on Thursday night, the doors to Wynn Las Vegas’ newest nightspot, Intrigue, will open up at 9 PM for COUTURE After Dark, the latest addition to COUTURE’s roster of networking events. The later start to the evening gives designers and retailers the opportunity to go out to dinner together before reuniting as a group to keep the conversations going.
“With this partnership between COUTURE and Time to Watches, we want to create far more than an exhibition space. Our ambition is to offer brands an environment where encounters are more direct, conversations more authentic, and opportunities more meaningful. Las Vegas represents a remarkable gateway to the U.S. market and a new way of experiencing watchmaking: more open, more vibrant, and more connected to today’s market realities,” concluded Christian Wipfli, Founder and Director of Time to Watches.
