Strategic collaboration
Through this partnership, Watch Certificate™ and LAURENT FERRIER will work closely together to redefine the experience for owners of watches created by LAURENT FERRIER.
The Sport Auto 40, the latest edition of LAURENT FERRIER's iconic Atelier Series, has been chosen to launch the partnership.
● Each timepiece in this limited edition will be delivered with its Watch Passport Watch Certificate™, the watch's "car registration document", "technical inspection" and "maintenance booklet" in one, providing verifiable, forgery-proof proof of ownership, and offering multiple benefits to the owners of this exceptional timepiece.
● Watch Certificate™ will develop its services specifically tailored to the unique watches created by LAURENT FERRIER. This synergy guarantees the security and ownership of each of the 40 pieces of this LAURENT FERRIER limited edition.
● By activating the Watch Certificate™, every Sport Auto 40 owner joins the community of LAURENT FERRIER watch owners - the "Owners Club" - and benefits from both the privileges offered by the Manufacture to its customers and those guaranteed by the Watch Certificate™.
● Thanks to the Watch Certificate™, LAURENT FERRIER creates an unfailing and timeless bond with its watches and their current and future owners.
“Our partnership with Watch Certificate™ revolutionizes our customers' experience. Each timepiece now comes with a unique, unalterable digital identity, solidifying our owners' trust in our manufacture. This alliance between watchmaking craftsmanship and technological security ensures that our watches remain timeless works of art and that our customers feel authentically connected to their LAURENT FERRIER watch” says Valentine Matray, Head of Marketing & Communication at LAURENT FERRIER.
LAURENT FERRIER watch tracking by Watch Certificate™
Watch Certificate™ takes its role as guardian of LAURENT FERRIER watch tracking with the utmost seriousness through a meticulous certification process.
The Watch Certificate™ is created directly by LAURENT FERRIER as soon as the watch leaves the factory or is purchased in a boutique by its future owner. It includes the unique characteristics that define each LAURENT FERRIER watch, its serial numbers as well as several high-definition photographs. This data that makes up the Watch Certificate™ is stored in the form of an NFT registered in the blockchain, ensuring security and ownership in an unrivalled way.
"This collaboration represents an important step forward in our efforts to improve the watch tracking experience with manufacturers and their customers. Together, we strive to offer LAURENT FERRIER customers the highest level of trust and service," emphasizes Guillaume Kuntz, co-founder of Watch Certificate™.
This process guarantees that LAURENT FERRIER watches are identified and traceable as soon as they leave the factory or boutique.
WATCH CERTIFICATE™ x LAURENT FERRIER
The Watch Certificate™ constitutes the true digital double of each LAURENT FERRIER watch. It is anchored in the blockchain to make it unforgeable.
The Watch Certificate™ commitment to LAURENT FERRIER goes beyond certification. The goal is to provide collectors, enthusiasts and future buyers with the assurance that every LAURENT FERRIER watch bearing a Watch Certificate™ has a documented history and ownership. This process reflects LAURENT FERRIER's commitment to the care of its watches and its desire to create a privileged and unique relationship of trust with the owners of its timepieces.
Through a partnership that is destined to continue over the long term, LAURENT FERRIER and Watch Certificate™ today unite tradition and technology to offer a certification process that embodies the core values of both brands. This collaboration represents a watchmaking expertise in which precision, know-how and innovation converge to offer exceptional services attached to LAURENT FERRIER watches.
