Attend the presentations of new releases and iconic collections from the brands and take part in the activities organized at their booths. Continue the exploration with a guided tour offered by the Watches and Wonders Geneva team.
Discover the latest releases and iconic collections
Join exclusive expert‑led sessions and get a close‑up look at exceptional timepieces. A unique opportunity to explore the inspirations, innovations, and craftsmanship behind the creations.
Experience something new at every booth
Join the immersive activations crafted by each brand to pull you into their world. Creative setups and interactive experiences offer a fresh way to explore their collections from a whole new angle.
Learn more about the world of watchmaking with our experts
Join a small-group guided tour with Watches and Wonders Geneva, just 10 to 15 visitors, and discover the stories, secrets, and technical marvels that will transform the way you experience watchmaking.
Experience the Salon like never before
Unlock exclusive moments crafted designed just for our Premium Package holders. Reserve your privileged experiences and discover a whole new way to enjoy the Salon.
The LAB
- An experience that redefines watchmaking: The LAB highlights 13 groundbreaking projects driven by visionary creators pushing the boundaries of watchmaking expertise, scientific research, and emerging technological solutions.
- Technical excellence on display: The COSC (Official Swiss Chronometer Testing Institute) will be on site to unveil a new "full-watch" certification that includes: a wear simulation, magnetism resistance tests, a power reserve check.
- An inspiring space to push boundaries: Conceived as a dynamic laboratory, the LAB serves as a meeting point where technologies, creativity, and future vision intersect, revealing how watchmaking continues to evolve.
Auditorium
The Auditorium is a dynamic platform where brands and key voices of the Salon take center stage. Two engaging formats shape an inspiring, fast‑paced program. All sessions feature simultaneous French and English translation, ensuring every visitor enjoys a fully accessible experience.
- Keynotes: Step into the heart of each brand’s universe and experience their headline keynotes live. Expect world premieres, exclusive partnership announcements, global launches, and appearances by brand ambassadors. All the moments you won’t want to miss!
- Conferences: Join our conferences to deepen your knowledge of the latest releases, the art of watchmaking, and the issues shaping its future. These collective sessions create space for lively exchanges, shared insights, and diverse perspectives on contemporary watchmaking.
The Wake Up! exhibition
Rediscover your relationship with time and the delicate transition from sleep to wakefulness through the objects that have marked this daily ritual across the centuries.
The Wake Up! exhibition offers an original immersive experience, tracing the story and uses of alarms from the Middle Ages to today. Discover timepieces, watches and clocks drawn from the collections of the Musée d’Art et d’Histoire de Genève (MAH).
The Wake Up! Café
The Wake Up! Café invites you to unwind with a selection of drinks available throughout the week. The experience gets even sweeter with delicious pastries crafted by Chef Danny Khezzar himself.
- Where relaxation meets culinary creativity: At the heart of the space, the Wake Up! Café invites you to unwind with a selection of drinks available throughout the week. The experience gets even sweeter with pastries crafted by Chef Danny Khezzar himself with delicious creations.
- An immersion into watchmaking know‑how: The space hosts open craft demonstrations. Designed in a free‑flow format, they allow visitors to observe artisans at their own pace, understand the precision of their gestures, and engage directly with them.
For young people
Introduce young visitors under 16 to the world of watchmaking with fun, interactive experiences designed to stimulate their curiosity and sense of discovery.
- Tic Tac Zone: A place to spark young visitors' curiosity. Dedicated areas and creative workshops invite young visitors to explore the concept of time and discover watchmaking in an engaging way, by handling, experimenting, and learning while having fun.
Many more Wonders
Discover a variety of dedicated areas, including a photo studio, our boutique, and a bookshop, all designed to extend your watchmaking experience at the heart of the Salon.
- A memory worth sharing: Capture an unforgettable moment in our photo studio and share it on social media using our official hashtags: #WatchesandWonders2026 and #WWG26
- Discover our collection of exclusive products: The Shop unveils its new capsule collection, blending unique collaborations, limited editions, and pieces inspired by the world of watchmaking. The perfect opportunity to leave with a truly one‑of‑a‑kind souvenir!
- An area dedicated to watchmaking knowledge: Discover a wide selection of books on watchmaking and on the brands featured in the Bookshop.
