The history of a brand

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They create striking timepieces with useful mechanical functions

Carl F. Bucherer: taking tradition into the future.

Carl F. Bucherer remains an independent watch brand with almost ninety years of expertise in the manufacture of highquality watches. Today, and still creating striking timepieces with useful mechanical functions, as well as the most exquisite ladies jewelry watches in the premium segment. The company's passion for beautiful watches and its invariable search for perfection are reflected in its three core family collections: Patravi, Alacria and Manero. The Patravi line comprises modern classics, embellished with refined mechanical complications with strong profiled designs. The Manero watches are sublimely beautiful and subtly elegant, while endowed with advanced mechanical features and practical functionality. The ladies Alacria collection with its especially curvaceous case embodies the Carl F. Bucherer competence in design and jewelry watchmaking.

The Will for Individuality.

The independent-minded design, attention to detail and uncompromising quality make every Carl F. Bucherer watch an object of lifelong pleasure for the owner. Carl F. Bucherer watches are created for people who take control of their own lives, live at their own pace and enjoy every moment. They are intended for people with vision and who have a message of their own. The watches reflect lasting values; reality is more important than appearance. Carl F. Bucherer design watches for men and women who pursue the ideal of authenticity.

From Founder Carl Friedrich Bucherer to the Watch Brand Carl F. Bucherer.

Success does not come by chance. By taking the name of the company founder as its brand, Carl F. Bucherer is deliberately establishing its place in the tradition of highquality watchmaking. Carl Friedrich Bucherer opened his first watch and jewelry shop in Lucerne, Switzerland, in 1888. In 1919 the passionate entrepreneur presented his own watch collection for the first time. The compilation was invested with his profound knowledge of watchmaking and his instinctive feel for the requirements of a demanding clientele. The watches were notable for their expressive forms, and met the highest standards of the Swiss watchmaker's art. The two sons Carl Eduard and Ernst Bucherer shared their father's vision and took over the management of the company after their father's death. Presently the Bucherer Group is under the management of the family's third generation in the person of Jörg G. Bucherer, owner and Chairman of the Board.

The Bucherer Group and Carl F. Bucherer.

Thus the strengths of the family business have been handed down through three generations. The Carl F. Bucherer brand was launched in 2001, with the objective of adding more strategic weight to the manufacturing competence which has been successfully demonstrating itself since 1919. As the only watch producer in Central Switzerland, Carl F. Bucherer manufactures and distributes exclusive ladies and gents watches, constituting the second pillar of the Bucherer Group. The Carl F. Bucherer brand trades as Bucherer Montres S.A. maintains an autonomous and independent company with a strong identity within the Bucherer Group. Carl F. Bucherer is led by CEO Sasha Moeri . He and his dynamic team of 100 employees around the world look after management and production.

International Presence.

In order to develop Carl F. Bucherer on an international level with an independent positioning in the premium segment, it is essential to have a selective distribution. Good trading partners are critical. In key markets, an affiliate company lightens the burden considerably. The declared objective of Carl F. Bucherer is therefore to be present in the most important markets with its own companies. This strategy led to the parallel opening in 2001 of the production facility in Lengnau near Biel and distribution offices in Hong Kong.

The company's presence in the Far East is being continually reinforced. After Hong Kong and Taiwan, an affiliate has been established in 2007 in Japan, which, alongside Germany, Hong Kong, North America and Taiwan, is the fifth independent company within Bucherer Montres S.A.

Selective Distribution.

In the markets, where the company is not present with an affiliate, distribution is organized by highly qualified agencies, selected by Carl F. Bucherer according to the strictest criteria. A strong international presence is typical of Carl F. Bucherer and also plays a vital role in increasing brand awareness.

A Step Towards Manufacture.

A new chapter in Carl F. Bucherer's watchmaking history is being written in 2008. From now on, the company will produce watch movements as a Manufacture. With this in mind, Carl F. Bucherer acquired a renowned producer of watchmaking complications in the Jura region of western Switzerland. After ten years of highly successful cooperation with Techniques Horlogères Appliquées SA (THA) in Ste Croix, this was an obvious move. The company will be fully integrated into the Bucherer Montres S.A. and in future will be known as Carl F. Bucherer Technologies SA, functioning as a think tank as well as a research, development and production facility. At present, it employs 20 staff members, and this number will increase gradually in the coming years. Since 2005, Carl F. Bucherer and THA had been collaborating on the development of an extraordinary self-winding caliber named CFB A1000, which has been presented during Baselworld 2008.

A Philosophy with Durability.

Carl Friedrich Bucherer was an exceptional man who had the courage to depart from the well-trodden path. With his creativity, desire for independence and sheer enthusiasm, he forged an impressive business and created some unique timepieces. He skillfully combined traditional values with innovative ideas. The Carl F. Bucherer brand has revived these values and placed them squarely at the center of its brand philosophy. However, despite nine decades of competence and family tradition, continuity is not enough on its own: for Carl F. Bucherer, its many years of experience and its traditional skills also form the basis for the intelligent application of the very latest technological developments. Carl F. Bucherer: Timeless and Authentic. In keeping with the values of the company's visionary founder, timeless and independent, the brand focuses on a steadfast product that is fed by past experiences, but which keeps a firm eye on the future.

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