Today, you’re not just choosing a Baume & Mercier watch, it’s much more than that. You’re choosing to cherish a moment, whatever it may be, whether traditional or more personal. With an understated, modern, elegant aesthetic in a joyful atmosphere, and through a strong editorial and artistic approach, Baume & Mercier highlights the moments that bring us together: “A moment for all of us”; those that we share, “A moment together”; and some that belong only to us, “A moment just for you.”
« Celebrating meaningful moments since 1830 » is a vibrant tribute to time and life.
Choosing a Baume & Mercier watch is choosing to cherish a moment
A House of celebration since it was founded in 1830, Baume & Mercier carries forward the tradition by commemorating life’s milestones. Through the generations and collections, its timepieces have accompanied memorable events, making them unique. Each is a precious gift for a loved one or for oneself, to seal a bond or honor success with beauty and emotion.
Today, the Maison is delighted to celebrate all the moments that are meaningful, from those that are emotional to those that are more personal. All these moments are ones we want to immortalize in a timepiece symbolizing eternity. These could be achieving a career milestone, running a marathon, moving to a new home.
The design spirit and watchmaking expertise embodied in the Baume & Mercier identity elevate the intensity of each event, expected or unexpected, visible or invisible, great or small. Baume & Mercier cherishes each of life’s moments.
Highlighting meaningful moments in a modern aesthetic and a cheerful atmosphere
Baume & Mercier celebrates every kind of meaningful moment. It highlights the moments that bring people together - “A moment for all of us;” the times we share - “A moment together;” and the moments that belong to an individual alone - “A moment just for you.” In its distinctively understated, elegant, and modern aesthetic - and steeped in a joyful atmosphere - the visuals capture the universal and the intimate, encapsulating the exhilarating feeling of claiming time for oneself by wearing a Baume & Mercier watch. They express the conviviality of special affinities and shared events with friends or family: the complicity of a couple laughing; the happiness of a woman whose joy shines through the lens. A Baume & Mercier is more than a timepiece. It is the showcase of a beautiful story.
A strong editorial and artistic approach
This communication campaign, dedicated to meaningful moments, is built on a bold artistic approach. Baume & Mercier chose a distinctive editorial line borne by a singular aesthetic where light and film grain play key roles in emphasizing depth, texture, and emotion.
All the details of this campaign were meticulously considered. Each collection is embodied by a different model with their own unique style and attitude. The scenery and accessories associated with each watch were carefully selected to showcase each collection, telling the story that defines its identity. Moreover, the chromatic inspiration of the visuals combines more classical, elegant colors with refreshing modern hues such as blue, green and violet.
The image processing reveals the sleekness and sophistication of contemporary artistic photos.
Wide shots alternate with close-ups and a dynamic that reflects the life force that emanates from each image.
For nearly 200 years, Baume & Mercier has been celebrating life’s meaningful moments and capturing their value through its watch creations.
