The name of the brand should reflect its values. The choice of name may often be difficult – unless the choice is evident in itself.
As a name and personality, Cyrus matches the philosophy of the homonymous company perfectly.
Cyrus's (or more accurately, Cyrus The Great's) talents did not include those which would designate him for the watch-making trade. Nevertheless, he became one of the key historic figures who inspired entire nations and altered their destinies – a harbinger of historic change from over 2,500 years ago.
Historians describe Cyrus as a powerful, gifted, open-minded, and noble warrior. While respecting religious pluralism, he liberated conquered nations and treated his enemies as his friends. He embodied values which are scarce nowadays.
Some consider Cyrus to be the precursor of the founders of human rights. The famous Cyrus Cylinder is considered the first charter on human rights. In 1971, it was translated by the UN into all official languages. With this charter, Cyrus wished to extend his empire, institute religious tolerance, abolish slavery, and provide a free choice of profession. All of the events mentioned above occurred over 2,500 years ago.
Laurent and Julien have chosen the name Cyrus without hesitation due to the perfect harmony of his triumphant spirit and respect for human values with the spirit of their newly-founded trademark. Upon the first glance of a Cyrus watch you will notice the new and triumphant design that makes them unique and recognizable at first sight. Due to the extraordinary quality of their mechanisms, the watches, especially those of the Klepcys collection (a tribute to Babylon, the scientific and intellectual centre, which was conquered by Cyrus), have been awarded two unique global patents.
A reminder of the Cyrus era: all precious metal watch collections are available in an 18-carat red gold medallion. It represents a replica of an antique coin now owned by Cyrus. The coin was fashioned in the kingdom of Lydia. Lydia was ruled by a rich king, Croesus, who Cyrus defeated. Later, Croesus became his advisor and faithful friend. Initially, the coin was made from alluvial golden sand deposited by the river Pactolus which flows through the territory once ruled by King Croesus.
Reading this, you might imagine leafing through a great encyclopedia of history. However, Cyrus may not belong to the so distant past. We have decided to resurrect Cyrus, though in a more peaceful form. Today, he will only conquer your wrists. You may decide for yourself whether you wish to resist or accept his supremacy as many kings and nations have done, experiencing greater freedom under his rule.
