The interest was great with a lot of questions about the philosophy, the concept and the timepieces. Members have been particularly amazed by the Coin of Cyrus that can be found on the back of all cases with gold. A true coin coming from the time of Cyrus (more than 2500 years old).
For the first time, a timepiece is valuable not only because of its design or its movement but because of its historical part as well!
Members have been deeply impressed by the fact that each element of the timepieces has been thought to be unique:
Case (patented), toric sapphire, buckle, screws, 3D dial, rubber…everything has been developed by the Cyrus team for the Cyrus timepieces only.
The spirit of Cyrus is made of innovation, exclusivity and difference:
- The Kuros and the Klepcys have a patented design that perfectly suits to the wrist! 2 years and a half have been dedicated to the development of that perfect design.
- All models are produced in very limited editions (from 33 to 188 only).
- The Klepcys offers 3 unique functions: 1 major innovation (6mm diameter moon covered by a patch to indicate the moon phases); 2 worldwide patents, one for the reading of time (on a 3-dimensional linear basis with retrograde hours and day/night indication) and one patent for the date (3-dimensional retrograde date with rotating tenths).
Last but not least…
During that conference, Cyrus announced that the brand will be the main sponsor of an international event in 2012…more info in a few weeks… Cyrus never stops.
Next conference: Monaco, April 14th (Metropole Hotel)
Cyrus, l'esprit de conquête.
www.cyrus-watches.ch
