Press release
Since its inception in 1949 to this day, DeLaneau has been greated with undisputable enthusiasm by influent american ladies of all paths of life. New York is indeed a buzzy city totally embedded with powerful feminine culture. By opening a flagship store on Madison Avenue – the epicenter of fashion in America - DeLaneau is set to answer these elegant and charismatic women's desires for fine pieces of watchmaking art and passion.

Nesteld in one of the city's most pristine location - on 681 Madison Avenue New York City - DeLaneau's boutique features an intimate style that permeates elegant aestheticism which mirrors with its creations.
As with Haute Couture, each DeLaneau timepiece is as unique as this exclusive environment. Clearly inspired by the art deco style, this 120 sq/mts « residence meets boudoir » decor plays with the contrasts between light and dark colors and only the most coveted materials have been chosen.

DeLaneau's expansion
The opening of the New York boutique follows the DeLaneau boutiques opened in 2010 in Moscow and Geneva.
DeLaneau is also represented in the rest of the world thanks to a selected number of exclusive luxury retailers in the world.