Swiss watch brand Edox has become the Official Timing Partner of the WRC.
Press release
ISC, the exclusive worldwide media and commercial rights holder for the FIA World Rally Championship, announced last June that Swiss watch brand Edox has become the Official Timing Partner of the WRC.
The three and a half year agreement will see Edox support the WRC precision timing and results solution.
This will also provide Edox with opportunities to receive global brand exposure through a variety of sources. These will including on-screen graphics and to promote the Edox brand alongside the championship - billed as ‘an epic motorsport adventure bringing you the world's greatest drivers'.
Switzerland based Edox, whose name comes from Ancient Greek and signifies ‘the hour', was founded in 1884 and is a family owned independent watchmaker representing dynamism and a proud heritage. Today Edox supports timing solutions in a variety of recognised international sports events.
Simon Long, ISC CEO, said: “We're delighted to welcome Edox to our sponsorship portfolio. Edox and the WRC are both leaders in their respective fields and pioneers of technical innovation. Timing is vitally important to our sport and the partnership will enable both brands to continue to showcase the very best timing solutions.”
Alexandre Strambini, Managing Director Edox Watches, added: “The WRC is one of the most recognisable brands in world sport, and also a leader in technology, so there is a natural synergy between us. Edox is excited by the opportunities for the association and look forward to announcing high profile initiatives for our partnership in the near future.”
