Founded by former pharmaceutical scientist Anissa Bader in September 2025, Akhor has shown an enormous dedication and output in a short time of existence.
As of now, the young brand has upped its game in order to meet the tough requirements of the Geneva Seal. Controlled and approved by the Timelab institution, the Poinçon de Genève as it is called in French, guarantees that your watches meet, for instance, chronometer standard, explicit requirements when it comes to Haute Horlogerie finishes such as chamfered angles (anglage), and a minimum of 3 ATM water resistance.
The Seal is now being introduced on the Akhor collection Le Temps en Equilibre, which features a unique, patented central floating disc and elevated second hand. The collection powered by the in-house AK10 movement is already available in the three case versions of steel, gold, and diamonds. The watches starting at 28,000 CHF also come in five different colors and three different finishes on the elevated disc: Honeycomb, sunburst, and diamonds.
Akhor presented the positive news of earning the right of using the coveted engraving of the Geneva Seal during Watches & Wonders in April 2026, when the brand was exhibiting at Beau Rivage opposite the Jet d’Eau fountain.
During the same week, Akhor also presented a short artistic film directed by Geneva director and photographer Nicolas Haeni, which through dance, body movement, and exploration of the perception of time, symbolizes the unique vision of Akhor. The themes of elevation, uniqueness, and precision are given a human aspect through the two dancers in the film which manages to balance on the tightrope of combining humanity with horology without falling into an abyss of kitsch or stereotype (as is so often the case with little watch films). Au contraire, through exploring gravity and levitation, Mr. Haeni’s film creates a parallel between watchmaking mechanics and suspended human movement. A parallel which is simply sublime and beautiful in its combination of aesthetics, philosophy and human achievement.
If you want to take such impressive creative and horological steps in such a short time, it of course helps to have your own manufacture, as is the case with Akhor. Anissa Bader also owns Clamax, a manufacture in Meyrin, which produces bridges and other components for a plethora of Swiss, top-shelf watchmaking brands. “Clamax makes 70 percent of the parts in the Akhor watches. For the rest, including hand-made decorations, we use Swiss partners. Only Swiss partners – we are not 100 percent Swiss made, we are 200 percent Swiss made,” Ms. Bader said jokingly in a recent interview.
Through meeting the requirements of the Geneva Seal, Akhor proves that it belongs in a top league of watchmaking, as the Poinçon de Genève is also used by brands like Louis Vuitton, Chopard, Roger Dubuis, and Vacheron Constantin.
“Every second is an opportunity. To leave an impact, we have to use every second properly and correctly,” said Anissa Bader.
