Baume & Mercier was the main partner of the 62nd “TaorminaFilmFest”, which took place from 11 to 18 June in the setting of the Greek Theatre in Taormina, Italy.
Moments full of emotion are a key component of cinema and embody Baume & Mercier’s philosophy, “Life is About Moments”. These shared moments of passion illustrate the partnership between Baume & Mercier and the “TaorminaFilmFest”.
This year, the Geneva-based watch brand decided to pay tribute to the “TaorminaFilmFest” with a limited-edition Clifton timepiece, which has been presented to the winner of the “Clifton Taormina Award”. The 39 mm 18K red gold model is enhanced by the sapphire case back adorned with the festival’s logo, while the design of its minuterie track is reminiscent of a film reel. It has been produced in a series of 62 pieces to celebrate the 62nd edition of the Festival and is sold exclusively in Italy.
Baume & Mercier presented an award to many international figures: Harvey Keitel, Jeremy Renner, Rebecca Hall, Kathrin Hahn, Miguel Bosè, Noemi, Violante Placido, Ambra Angiolini, Claudio Santamaria and Alessandro Preziosi. Actors received the “Clifton Taormina Award” watch, our classical round range, while the actresses received the “Promesse Taormina Award” from the Promesse collection, our last feminine launch. And for the younger feminine talents Baume & Mercier presented in exclusivity the noveltie 2016 Petite Promesse.
The first “Clifton Taormina Award” limited edition watch was presented by Baume & Mercier CEO Alain Zimmermann to Richard Gere, during the dinner for the “Time Out of Mind” movie premiere at the American Embassy in Rome on 8 June. The watch has been sold by a secret buyer in Taormina on 11 June, during the opening night of the Festival. The proceeds went to the FIO.Psd Foundation on behalf of the “Housing First” project and the #HomelessZero campaign.
