TAG Heuer is part of the excitement of New York Fashion Week through a series of four initiatives during the hustle and bustle that brings the world’s attention to New York City during the 10 days of designer runway shows and presentations from September 8th through the15th, 2016.
During the week, TAG Heuer will debut Iris Apfel as its newest friend of the brand at the MONSE runway show sitting front row and sporting a new women’s watch and pieces from the design duo’s collection. TAG Heuer is partnering with MONSE to support their runway show and will continue the celebration as one of the key sponsors of the afterparty that evening. Also during the week, TAG Heuer will participate in the IMG’s Fashion Pop-Up Shop located at 875 Washington Street where it will offer its wildly successful TAG Heuer Connected Watch.
