Eberhard & Co. Official Timekeeper of the 65th Genoa International Boat Show

Image
Cover ©Eberhard&Co
2 minutes read
Eberhard & Co. has renewed for the fourth consecutive year its role as Official Timekeeper of the Genoa International Boat Show, a benchmark event for the sector and an outstanding showcase which, in its 2025 edition, recorded great public success with over 124,000 visitors, up 2.8% compared to last year.

The Maison once again chose the Boat Show as a stage to highlight its connection with human enterprises born from the desire to challenge time: from routes traced on water to the depths of the sea, and the roads travelled at high speed. 

Among the most significant moments of the brand’s presence at the Show was the talk “The Challenge of Time”, featuring Mario Peserico, General Manager of Eberhard & Co., together with rally champion and Maison Ambassador Miki Biasion, the most successful Italian driver of all time. The discussion, moderated by Savina Confaloni, allowed the audience to retrace two parallel stories: that of Eberhard & Co., with its tradition of timepieces carried forward for 138 years with the same spirit of independence and innovative vision, and that of Biasion, whose career has been marked by memorable victories, acts of courage, and the ability to overcome every obstacle. Two different journeys, united by the same spirit: winning the challenge of time. 

The conversation then moved to the latest adventure the Maison shares with Lancia, whose spokesperson at the talk was Eugenio Franzetti, Director of Lancia Corse HF: a collector’s watch created to celebrate the rebirth of the legendary HF logo. Presented in the Eberhard & Co. Lounge, the Lancia HF timepiece is the tangible symbol of the partnership between two historic brands, united by the shared will to celebrate an authentic idea of heritage, while constantly keeping their gaze fixed on the future. 

Inside the Lounge, visitors were able to discover some of the Maison’s most distinctive creations, starting with the new Contodat collection, a symbol of Eberhard & Co.’s sporting elegance, alongside the professional Scafograf divers and the exclusive-caliber Chronographe 1887 models.

©Eberhard&Co
Featured brand