Eberhard & Co. at Watches and Wonders Geneva 2024

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Eberhard & Co. at Watches and Wonders Geneva 2024 © Eberhard & Co.
Eberhard & Co. made its debut at Watches and Wonders Geneva, the most important event in the world of fine watchmaking

The Salon attracted a total of 49,000 international visitors, including professionals, industry media and the general public, with the latter able to attend over the last three days. The Swiss Maison presented its novelties in a space whose design was inspired by the Eberhard & Co.'s emblem, the Shield: a strong symbol of authenticity, security and solidity, which has become the bearer of the Company's history and present.

Eberhard & Co. at Watches and Wonders Geneva 2024 © Eberhard & Co.
Eberhard & Co. at Watches and Wonders Geneva 2024 © Eberhard & Co.

In the words of Mario Peserico, General Manager of Eberhard & Co.: "For this first presence at the Salon, we wished every element was able to tell Eberhard & Co.'s story of passion and independence, right from the exhibition space. We are satisfied with this first experience, both commercially and in terms of public feedback. There have been numerous meetings with international retailers, with results and satisfaction that are both immediate and long-term. As far as private individuals are concerned, the history of the Company and its peculiar status as an independent player aroused great curiosity: we noticed people's interest both in the novelties presented and in the historical timepieces in the dedicated museum display. The Salon proved to be a context of excellence, methodically structured, which allows coming into contact not only with the industry and the media, but also with new opinion leaders capable of influencing the market."

On the occasion of the Salon, Eberhard & Co. presented “Chronographe 1887 Édition Limitée”, in a limited edition of 250 pieces, and “Chronographe 1887 Automatique”: two chronographs with exclusive calibres, representing a new synthesis, in a contemporary key, of the Maison’s DNA.

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