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Editorial - All Eyes on Us

Editorial All Eyes on Us

The watch world returns to physical brand exhibitions with Geneva Watch Days 2021

It’s happening, WorldTempus family. And when I say “it”, I mean the first significant and internationally attended physical watch event in 17 months. Geneva Watch Days is back with its second edition, which is shaping up to be bigger and better than the first. It’s rare to see a sequel outperforming the original, which makes GWD 2.0 even more special in our eyes.

Over 20 brands will be welcoming visitors as part of the official Geneva Watch Days agenda, not to mention those exhibiting at the affiliated Baselworld pop-up tent. This week’s programme also includes two series of panel discussions (one of them moderated by our very own Sophie Furley), which will be streamed online to reach audiences at home. 

Because I see this Monday morning editorial almost like a sort of family bulletin, I want to ask all of you — if you have a moment to spare in your busy lives — to send some good vibes our way this week. Our excitement at seeing the return of physical watch salons is matched only by our apprehension that after nearly two years on pause, we might not be the mentally primed fair-going machines that we used to be. And let’s face it, even if we were mentally up to it, our fallible exteriors are not made of titanium and carbon fibre. Spare a little benediction for your beloved editorial team as they dash around the city gathering all the latest horological releases for your enjoyment. 

Keep an eye out for our daily video highlights to get an on-the-ground glimpse of what we’re seeing and experiencing every day. Our staff editor Jordy Bellido will be your guide (it’s his first physical watch fair! GWD 2021 will be his baptism as a fully-fledged watch journalist) in these videos, so I hope you like looking at skinny millennials in tight pants. 

Check back on our site every day for fresh articles, sign up for daily updates and alerts for your favourite brands, and follow us @worldtempus on all social media accounts as we take you through Geneva Watch Days 2021. As the only Geneva-based bilingual watch website in the world, it feels a lot like we’re welcoming you — our extended WorldTempus family — into our home. Make yourselves comfortable! Nuestra casa es su casa.

Lecture 1 Comment(s)

30 August 2021
Francesco Francesco
Well done!