Time Avenue Haute Horlogerie (TAHH), India’s first-ever luxury watch exhibition took place at the St Regis Hotel in Mumbai between October 17th and 19th. Organised by Time Avenue, the premier luxury watch boutique, TAHH marks the beginning of a new chapter in the Indian luxury watch industry as watch lovers thronged to touch, feel and witness some of these most sought after timepieces in the world.
The exhibition, besides being the perfect rendez-vous between watchmakers and watch lovers, also proved to be a defining moment for everyone associated with the fine watches fraternity and expanded their horizons through a whole new level of interactions.
For celebrities, it was a time calling when Mr Uddhav Thackeray, Aditya Thackeray, Neil Nitin Mukesh, Aftab Shivdasani, Kumar Gaurav, Javed Akhtar, Mr. Rajashree Birla and others were seen admiring luxury watches from their choicest brands. The occasion was just right for Mumbai-based Time Avenue to announce the opening of their second store at Bandra, called ‘Time Avenue 2’ close to their first flagship store. Only this time, Time Avenue has raised its own bar and the promise is to bring some more world class watch brands to its second store while continuing to house the biggest collection of luxury watches in India.
“TAHH has been a dream come true for me. The turnout of so many distinguished guests and their unanimous appreciation for the initiative has reinforced our resolve to make the next edition an even bigger one,” said Viraal Rajan, Director, Time Avenue.
“TAHH is a historical moment for India’s luxury watch industry. With 18 of the world’s most prestigious brands showcasing their finest creations, the watch lovers couldn’t have asked for more. And this is just the beginning,” said Anita Khatri, advisor to TAHH.
