Girard-Perregaux sponsors the "Blue Forest" arts and environmental project, conceptualized by Lucio Micheletti and selected for the Venice Art Biennale to be held from June 1 to November 24, 2013.
This performance of Land Art, "Blue Forest", hopes to raise visitors' awareness of environmental issues through art. The trunks of the trees are wrapped in blue cloth, creating an eye-catching temporary landscape. This blue color found in nature but highlighted in a specific context impels the viewer to ask questions about the message the artist wanted to give. The trees' appearance is modified in a simple way and the hope is to impress the viewer with how little it takes to change the environment, and how simple actions can save it.
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