The Taj Mahal, the Pyramids of Egypt, the Agbar Tower, the Eames chair, the Bic lighter, the Mini, the Apple Watch... how did these monuments and objects become (or promise to become) so iconic in our everyday life? This is the type of question, applied specifically to the field of watchmaking, that the 18th edition of the International Watch Marketing Day in La Chaux-de-Fonds aims to answer.
With a theme as topical as it is universal, the programme of the 18th International Watch Marketing Day will cover a wide variety of subjects, including a conference on the aesthetic conventions of design, another on how design is implemented in the digital world and yet another that will decode the signals for new trends. There will also be a round table discussion on the "Segmented vision of design", which will call upon representatives of other industries to share their experiences, as well as a "Different perspectives" talk that will look at how two renowned watch designers approach their work.
The International Watch Marketing Day is intended for marketing professionals, researches, bloggers, trend hunters and anyone interested in the watch industry. It is preceded by the 9th Day of Watch Marketing Research, which will focus on studies on the same subject.
WorldTempus will cover the event first hand, since our editor-in-chief Paul O'Neil will be the master of ceremony for the International Watch Marketing Day.
Programme and online registration on www.marketinghorloger.ch.
