Louis Moinet Wins its Seventh Red Dot Design Award

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Louis Moinet - Louis Moinet Wins its Seventh Red Dot Design Award
This seventh distinction highlights TIME TO RACE Green Racing, a collection of unique pieces

The illustrious jury was made up of fifty experts including such celebrated icons of industrial design as Ken Nah, Hideshi Hamaguchi, and Gordon Bruce. Their verdict gave Les Ateliers Louis Moinet its seventh Red Dot Design Award and reaffirmed the brand’s eminent position in a distinguished international pantheon alongside notable stars of design like Apple, Ferrari, Kartell, and Bang & Olufsen. It also confirmed the effusive creative powers of CEO and Creative Director Jean-Marie Schaller, who, over the past twenty-plus years, has built and shaped a brand with a reputation for unique and innovative timepieces.

TIME TO RACE Green Racing features a fascinating opportunity for personalisation. Collectors can choose their own lucky number, which will appear at six o’clock, as well as a colour that recalls the fabled cars of the racing world. It was the Green Racing version that captured the imagination of a jury.

Louis Moinet Wins its Seventh Red Dot Design Award

The chronograph remains one of the most essential complications in the modern world, particularly in the field of sports. After all, it is the ultimate judge of any race, the one device that can really identify the winner. TIME TO RACE pays tribute to gentlemen drivers and those who comprehend the deep and unique connection between human and machine.

TIME TO RACE's aerodynamic lines reflect the spirit of competition. Its sapphire dome opens a wondrous panoramic view onto the column-wheel mechanism. The bimaterial flange rests on a woven carbon-fibre plate, enabling precise reading of short times measurements thanks to a tachymetric scale and a sixty-second display.

The feather-light grade 5 titanium case exhibits taut, flowing lines, with openworked lugs and a subtle curvature that underscore the perfect integration of the bracelet. 

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