The Seiko Museum opened on August 10th of a new exhibit that gives the visitor a completely new perspective on the art of luxury watchmaking. Using a revolutionary new 3D virtual reality technology created by zSpace - private company, based in California USA, specializing in innovative virtual reality display technologies -, this exhibit takes the visitor inside a Grand Seiko watch movement, revealing every component and demonstrating how they are assembled and how the watch functions.
The exhibit can be experienced in different modes. Use the 24-inch 3D display, put on the lightweight tracking glasses, hold the stylus and you can pick up, examine, magnify and move the watch components one by one, and then assemble and dis-assemble the whole movement. Larger groups can also enjoy the watchmaking experience through the augmented reality zView programme on the big screen.

Visitors can also enjoy the renovated and expanded Grand Seiko corner, where the award-winning 9S hi-beat 36000 series is highlighted.
The Seiko museum, located in Sumida-ku, Tokyo, is home to a wide range of watches, clocks and other timekeeping devices from the earliest times to the present day. The Museum presents not only the full story of Japanese and Seiko watches and clocks, but also examples of timepieces from all over the world.